Owning Your App Store Review

There are basically two kinds of people who leave software reviews in the App Store. The first are users who genuinely want to add their voice to the chorus of users who have downloaded the software. They want to let other potential users know what they’ve learned in the hopes of helping them make an informed buying decision. They may encounter problems with the app, but overall they try to be open minded, fair and leave generally helpful reviews. If an app is good they generally say so. If a piece of software is poorly designed or implemented and deserves a low rating these users will go out of their way to describe why, which is great.

The second type of people who leave reviews do so for a simple reason – spite. They feel slighted by their purchase and want to do their very best to try and punish the developer in their small way by assigning a single star. They often accompany such reviews with unhelpful prose like “This app sucks, fix it!” or “Worst app I ever bought!” and so on and so on. These kinds of reviews are less than helpful to the developer of course, especially since Apple doesn’t currently provide a way for an app’s developer to easily get in contact with a review’s author.

As a developer, I’d love to be able to get in touch with both of these kinds of users to find out what I could be doing better with my software. Sometimes it’s possible to google someone’s App Store user name and track down a contact link, but more often it’s not. That’s why I recently decided I was going to start leaving my Twitter username in all my reviews I wrote on the App Store. Leaving a tangible point of contact for a developer gives them a way to reach out to you if you have specific issues with an app. Contacting them directly with your concerns is always best of course, but if you do leave a review, consider leaving your Twitter / contact info in the body of the review.

If you’re the type of user that wants to help improve an app, who wants to support the development of quality software through meaningful dialog, then owning your review would seem to be a no-brainer. And to all the one-star trolls who call the App Store home, I leave this sage piece of advice from my mom – If you can’t say something helpful, shut your damn pie hole!*

* I’m paraphrasing here

The Art of Doing ‘Nothing’

“When you do things right, people won’t be sure you’ve done anything at all.” This line from Futurama perfectly sums up how I often feel about my job. Designing, if done right, takes the challenge of communicating a complex idea effectively, and turns it into something that can be easily understood by the masses. When designers do their job right, the overall design fades into the background and you just “get” what you’re looking at. It speaks to you on a fundamental level, things just click and you usually see big smiles on the faces of those who interact with your work.

Through the years, I’ve learned the job of the programmer is much the same. Although my programming abilities are limited to rough forms of HTML and BASIC (yes, BASIC), through my position at the Iconfactory, I’ve learned much about what goes into making a successful software application. I see the challenges that our programmers tackle every single day and I for one am always impressed. This is particularly true of our latest effort, the retina compatible version of xScope for Mac OS X.

When Apple’s stunning new display was announced, I was excited about the increased level of detail and clarity the technology would bring to the desktop. The images are gorgeous, text is as crisp as the printed words and colors are deep and rich. Designing for this display means tools that can work correctly with it, giving you accurate and flawless information from which you can build your designs. From the get-go we knew that xScope, our utility for measuring and inspecting the screen, had to be updated for this new display. What we didn’t realize when we began was just how complicated that update would be.

I’m going to be completely honest here and say that even today, after several months, I still can’t get my head fully around the concept of pixels vs window points. Oh, I know what they are and why they exist, but from the time I first learned how to use a mouse, I’ve always dealt with pixels as the unit of measure on the screen. My entire professional career has revolved around the humble pixel and as such it’s been difficult coming to grips with the fact that the days of seeing exactly what you get on screen are pretty much over.

But all of this pales in comparison to the work that my friend, our lead engineer Craig Hockenberry, had to do in order to get xScope working properly with the new retina display. Whenever Craig starts waxing programatic about his coding, my eyes usually glaze over. That said, there were times during the xScope retina conversion when I thought I was going to go catatonic. If you’re the type of person who loves coding, or maybe needs something to read to send them off to sleep at night, head on over to Furbo.org and read Craig’s technical post on the problems with coding for retina. Suffice to say it’s beyond me. Also beyond me – all the math, logic and problem solving needed to surmount this incredible challenge. I have tons of respect for anyone who finds mathematics fun and exciting, and even more for friends like Craig who wield it like a weapon in the service of their job.

When designers and developers use xScope on a shiny new retina Macbook, all they’ll know, indeed all they’ll care about is that the app works as advertised. xScope will give them the data they need to make their apps and designs the best they can be and that is all that matters. Because of the efforts of Craig and Corey Marion, xScope’s lead UI designer, the app just “works” and it works well. Users won’t know all the algebra and bug finding that went into creating it, but I thought it was appropriate to take just a moment and recognize the hard work that went into making it a reality. I sincerely hope you find the new version of xScope as powerful and useful as all of us have. But the best part is if we’ve done our jobs right, you won’t be sure we’ve done anything at all.

Entrenched

Over the past few years, there’s been a significant increase in the polarization of people’s opinions in this country. More and more, folks are unwilling to put themselves in other people’s shoes, to see their side of the story or even just listen to what they have to say. Increasingly, we as a society are either unwilling or unable to compromise on important topics that affect the vast majority of us. I’m not sure where or when this started, but I do think much of it has to do with the Internet.

Since it came into wide-spread adoption, the Internet has been a way for people of widely varied viewpoints to express themselves on any number of topics. We can read, post, blog and tweet all from the comfort of our own homes and what we say is seen by hundreds, thousands or even millions of people. More importantly, when we say something online we do so from the relative safety of digital anonymity. Although some people hide behind pseudonyms online, these days it’s more common to see people representing themselves honestly and openly. Just because they do however, doesn’t mean that we “know” them or are friends with them or even have met them in real life and I think that is an important distinction.

When we sit down and have a conversation with our family, friends or even acquaintances, we often censor ourselves for the good of our relationships. We may think someone’s opinion isn’t valid or is something we consider to be foolish, but we probably won’t tell them that to their face. Instead we often try and steer those we disagree with towards mutual understanding, we give and take, we compromise. I love my family very much but I disagree heartedly with many of their political viewpoints. When I get into a discussion about these topics with them, I don’t call my Uncle an idiot or a bozo, I calmly listen to his opinion, and if I’m feeling feisty I’ll attempt to convey some opposing viewpoints. If he listens great, if he entrenches himself and refuses to hear what I’m saying I often change the subject and move on. I love him too much to risk hurting him or his feelings and so I censor myself to some degree. I firmly believe it’s for the best.

But when I frequent political blogs and forums and told I’m an “ignorant liberal” or when I tweet about Apple’s court victory over Samsung and am called a “typical Apple fanboi”, the people that do so have no pretenses about censoring themselves. Indeed, I too am more likely to let loose when I’m exchanging ideas and thoughts with someone I’ve only met online than I would if I were sitting with them face-to-face in a restaurant or coffee shop. Yesterday, Macworld editor Dan Frakes tweeted this about Apple’s original iPhone:

As soon as I saw that tweet, I knew Dan was in for an earful. I had tweeted several times on Friday about the $1.01B judgement against Samsung by Apple and was not prepared for the amount of staunch anti-Apple sentiment that flowed into my Twitter timeline as a result. It seems that in platforms, as in politics, people have firmly chosen sides. You’re either with us or your against us and for some reason there can be no middle ground. I make my living using Apple products and have enjoyed them for well over 20 years so I have a strong affinity for technology that comes out of Cupertino. I also like to think that I’m fairly objective and have criticized Apple when I strongly disagree with a position they take. Sadly, some don’t see it this way. Apple is either the perfect corporate citizen who can do no wrong or a demon that is out to destroy open standards and lock all smartphone users into walled gardens manned by underage Chinese workers from Foxconn.

The reality, of course, is somewhere in-between. Apple’s victory over Samsung can be right and just in accordance with U.S. patent law but that doesn’t mean they “invented rounded rectangles”. It also shouldn’t mean that you and I can’t have a friendly discussion on the topic without it devolving into the digital equivalent of the Jerry Springer Show. Admittedly, when we are so entrenched in our positions it is difficult to give up any ground, especially when one feels passionately about something. However, if we are to survive and flourish as a society and have meaningful conversations, we all need to try and make a concerted effort to climb out of our fox holes and meet somewhere in the middle.

The Murky Future of 3rd Party Twitter Apps

Magic 8-Ball, it’s been a while but I have some questions about Twitter’s recent blog post. You know, the one where they talked about “stricter guidelines” for how the Twitter API is to be used by third party apps. Since Twitter isn’t talking, I was hoping you might be able to clear some stuff up for me. Can I ask you some questions now?

Yes

All this talk about stricter guidelines and a “consistent Twitter experience” seems pretty ominous, should developers of 3rd party Twitter apps like me be worried?

Reply hazy, try again

I mean some people are calling Twitter’s non-announcement a “bombshell”. Are things really that bad?

Better not tell you now

What do you mean? Are you saying that 3rd party apps are about to become extinct or that Twitter just wants each app to display the timeline in a similar fashion?

Concentrate and ask again

I know Twitter’s got to start making serious money to pay for it’s massive overhead, are we talking about ads in the timeline?

Outlook good

If we’re talking about ads, I can deal with that. I’d rather have promoted tweets in Twitterrific than being forced to stop developing it completely.

What about expanded tweets, will Twitter force us to build some form of them into our apps?

Signs point to yes

If we don’t, do you really think Twitter would restrict API access and hang 3rd party apps out to dry?

Better not tell you now

That’s very comforting, thanks.

Don’t you think Twitter’s users would revolt if they took away our Tweetbots, Hibaris and Twitterrifics?

As I see it, yes

Damn straight they would. There are many developers and companies who have build their livelihood around the Twitter API since 2007. We even helped Twitter evolve and grow to where it is today. Are you saying none of that matters now?

Without a doubt

Frak.

Some developers are already suggesting we start creating a web-based, open alternative to Twitter using something like RSS. Would that really work? Would users really switch away from Twitter for a grass-roots service?

Don’t count on it

Do you think it’s a good idea for developers like us to keep coding away on their apps for now?

Most likely

Could the folks at Twitter have done a better job with their blog post to help stop the spread of paralyzing FUD?

It is certain

You really haven’t been much help to me. One last question…

Is the golden age of 3rd party Twitter apps over?

Ask again later

Meh! What do you know, anyway!

Fixing Home Sharing’s TV Troubles

iTunes Home Sharing is a wonderful feature that’s designed to let you share media libraries between multiple Macs, iOS devices and Apple TV. If you have Home Sharing turned on and a solid Wi-Fi connection, you don’t need to fill your iPad with movies and TV shows you’ve downloaded to watch them. Simply connect to your Mac’s media library via the Videos app, select the shared library and iTunes will present you with a list of all of your movies and TV shows. I own lots of TV show episodes, some I’ve ripped from my DVDs and some purchased directly from iTunes. Home Sharing should allow me to get quick access to all of them any time I want. At least that’s the theory.

The Problem

When browsing music and movies via iTunes Home Sharing, media is displayed as one would expect. Movies are listed alphabetically by title and music arranged into playlists that can be navigated and played easily either via Apple TV or an iDevice. Unfortunately, TV shows are a whole different story. TV shows don’t always display in the proper order when browsed on Apple TV or iDevices via Home Sharing. Furthermore, certain TV show seasons will display multiple times or even worse, simply not appear at all. When this happens, it’s impossible to select the series and episode you want to watch making Home Sharing effectively useless. So what’s going on?

The Cause

I recently spent several long nights experimenting with my iTunes media library learning what was causing some TV shows to appear multiple times, others appear out of order and some just not at all. I read several support threads at Apple that explained how a TV show’s meta data can confuse iTunes’ Home Sharing feature if not set correctly. What is metadata? It’s the information that is assigned to a file in iTunes such as the show’s title, season number, episode ID and so on. Selecting a song, movie or TV show in iTunes and then getting information on it (cmd-I) will reveal the file’s metadata and allow you to edit it.

The root of the trouble seems to be that unlike movies which are stand alone entities, and songs, which can be part of an album, TV shows are not only broken down by series title (the TV version of an “Album”), but also by season. This two-tierd level of sorting can be extremely confusing for the user since it’s not always obvious how iTunes decides what comes first, second, third and so on. In addition, there appears to be a quirk in iTunes where if values of a television show’s metadata (like episode ID) conflict with other episodes of that same TV show, the series simply won’t display in Home Sharing. Finally, to make matters worse, often times the metadata of a TV show isn’t set consistently by the publisher from season to season or even from episode to episode. Mis-numbered or conflicting episode ID’s, especially within the same TV series across multiple seasons, throws iTunes into a tailspin and leads to problems.

In the above example you can see that I have downloaded two seasons of the BBC series Sherlock. Both season 1 and season 2 have the correct season metadata set, but the individual episodes have duplicate episode ID’s. Season two’s episode ID’s are labeled “1, 2, 3, 101 and 102″ when they should be labeled “201, 202, 203, 204 and 205″. Because the season 2 episodes use ID numbers that conflict with those in season 1, Home Sharing freaks out and in this instance displays the series out of order. Making matters worse, some publishers include the season number in the name of a show’s title, like “The Walking Dead; Season 2″ which causes problems when an iPhone or iPad polls for how to display the program.

Lastly, the strangest thing I learned in my investigations was that it appears improperly labeled metadata for one show can affect the display properties of a completely different television show as well. So until you correct the metadata of every single TV episode in your iTunes library, random problems may persist when trying to display them. It really makes no sense, but in my testing this was the case.

The Fix

The solution to the problem lies in making the show’s title, season numbers and episode ID’s logical and consistent throughout your entire iTunes library. If you have a fairly large collection of television show episodes it will take you some time to edit them and correct the display problems, but it is indeed fixable.

Follow these steps:

• Select tv episodes (one at a time or in batches) & press command-I
• Select the “Info” tab
• Set the show’s “Name” field to the title of the episode itself
• Set the “Album” field to the name of the series

Note: When naming a series with multiple seasons, it’s important to use the same naming on each episode. For instance, don’t name one episode’s Album “The Big Bang Theory” and another’s “Big Bang Theory”. Pick a naming convention and use it for all episodes of that television program to help eliminate problems.

Next:

• Select the “Video” tab
• Set the “Show” field to the name of the series (the same one used in the Album field) & remove any qualifiers like “Season 1″ etc
• Set the “Season Number”, episode ID and episode number to their proper values

Note: When setting episode ID’s, each one should be unique to that series. Typically, 101 would be season 1, episode 1. 202 would be season 2, episode 2 and so on. It’s crucial that each episode within each TV show has a unique, and logical ID number or the show won’t display correctly and could affect other show’s listings as well.

Lastly:

• Select the “Sorting” tab
• Make sure that the Album name matches that in the Video tab
• As a precaution I also removed any information contained in any of the sorting fields of this tab. The album name seems to be enough for iTunes to find and display the show correctly so the rest is unnecessary

Once you have updated all of the metadata on all of your TV shows, each series should appear only once and in the proper season order in Home Sharing. You may need to exit and kill the video app, relaunch it and re-connect to your shared media library to actually see the changes take effect. If a show is still out of order, or doesn’t appear, then an offending bit of metadata is still out there. You’ll need to hunt it down and correct it, but when all is said and done your TV show library should look something like this.

Conclusions

As frustrating and time consuming as this process can be, seeing a properly ordered, shared TV show library is extremely satisfying, especially if you’re as obsessed with organization as I am. I’d write a developer radar report for these issues but honestly, I’m not even sure why it occurs, or even if it’s really a bug. It seems more likely iTunes is just finicky about logical, non-conflicting metadata. Unfortunately, each file has so many fields of data it’s difficult to tell which one should be set to what value, resulting in user frustration. The good news is that armed with the information above, and a little patience, you too can whip your Home Sharing library into tip-top shape. Just be sure to bring along some popcorn and a sense of humor.

Retina iPad Roundtable

Rene Ritchie, Seth Clifford and Marc Edwards invited myself and App Cubby’s David Barnard to discuss the new retina iPad last week. Ep. 18 of the IterateTV podcast ended up being a smart discussion of the new devices’s strengths and weaknesses, tools and processes we use to develop for it and our take on the future of resolution independence. I spend some time talking about the Iconfactory’s upcoming retina work on Carcassonne and generally try to keep up with the huge brains of the fine fellows gathered around the microphone. If you design for iOS or just want to hear our take on Apple’s new hardware, check it out.

Don’t Forget the Apple Care

As you head out to stand in line at your local Apple Store this Friday, or place your web orders for the new hotness from our favorite fruit company, do yourself a favor and don’t forget to buy your Apple Care. A friend recently asked me what accessories I would recommend for the new iPad. Without hesitation I would say the most important accessory you can purchase is Apple’s extended protection for your iOS or desktop hardware.

Extended warranties are nothing new of course, and even I hesitate to purchase them for household appliances or electronics, but not so when it comes to Apple Care. Apple does an exceptional job of servicing or outright replacing hardware when it’s defective and covered under Apple Care. Many issues can be fixed with a quick trip to the Genius Bar and those that cannot usually get taken care of in short order after just a few days.

When I bought my 27″ iMac in 2009 I purchased Apple Care right along with it. That $99 decision has saved me close to $1,200 dollars to date. A year or so ago my internal HD failed and had to be replaced which would have cost me over $400 in parts and labor. Then just this week I decided to fix a long-standing display problem with the same computer’s screen where light colors and gradients were being blown out and not visible. The Apple Genius I showed it to had never seen a similar problem before and since it was covered under Apple Care decided to just go ahead and order both a new display and a new video card. Total parts and labor for this trip would have cost me $798, but I pay nothing.

The best news is that with this Friday’s launch, Apple is bringing Apple Care+ to the iPad. Like it or not, the majority of damage to our (mobile) gadgets comes from accidental drops. Apple Care+ now covers your iPad for two such incidents and when the cost of replacing a screen is almost as much as the device itself, $99 suddenly seems like a steal.

Ask any geek who makes the best hardware, who’s products have the highest feeling build quality and they’ll most likely tell you Apple. Never-the-less technology inevitably fails. Hardware breaks and entropy rears it’s ugly head and when it does, trust me you’ll be glad you have it covered – spring for the Apple Care. The alternative is… unfortunate.

You’re Gonna Need a Bigger Screen

Well not necessarily a *bigger* screen, but you will need one that sports more pixels per inch. That is to say if the predictions about the iPad 3 are true then your current desktop setup is about to feel very inadequate when developing for Apple’s mobile operating system, iOS. How so? It turns out that the new iPad’s predicted native screen resolution of 2048×1536 is larger than will fit comfortably on any of Apple’s current desktop hardware. At the Iconfactory I use a dual-display setup of a 30″ Cinema display and a 27″ iMac. Even my 30″ doesn’t support enough pixels to view the iPad 3′s screen (particularly in portrait) and that’s a problem.

When designing or coding for the iPhone and iPad, it’s critical to be able to view your work at a 1:1 ratio. It’s best not to view a Photoshop mockup or Xcode simulator window by zooming out, or compressing the pixels to fit the screen. Doing so makes it difficult to tell when interface elements like buttons, tabs and fields properly align or are positioned correctly. I could go into a long explanation of how the math for all of this works out, but TUAW’s Richard Gaywood and App Cubby’s David Barnard have already done that in fine style. If you’re interested in the ins and outs of screen resolutions then head on over and check them out. For my part, I just want to know how long I’ll have to limp along designing for a screen resolution I cannot see 1:1 without having to scroll around. David suggests that Apple won’t be in any particular hurry to bump up the resolutions of their desktop offerings and I have to say I agree with him.

To Apple, the customer comes first not the developer, which is how it should be. Higher resolution displays will eventually be a great selling point for new desktop Macs (and will solve developers’ iPad 3 problems), but they will undoubtedly take time to bring to market. Recent discoveries in Mountain Lion bolster the theory Apple has been planning higher density displays for some time but that doesn’t mean Tim Cook will be announcing them on March 7th. So if you’re a developer like me, be prepared to feel a bit cramped for a while. How long is anybody’s guess but I wouldn’t hold my breath.

For a Small Fee

There’s been increasing talk about how unscrupulous developers have gamed the App Store in recent weeks. Typically, shady devs will submit apps to the store that have similar names and app icons to top ten titles and in the confusion (and perhaps the additional hype from all the attention) users download these “scam” apps and push them ever higher. For honest developers who play by the rules, it’s a serious problem, and one that Apple needs to do a better job addressing.

There’s another way to get your app into the App Store’s Top Ten list however. With enough money, and a faulty ethical compass, you too can be sitting pretty atop the mountain of App Store competition. This morning the Iconfactory’s webmaster account received the following email from an address in China. The person (or persons) purported the ability to get your app to the top, fast. We were just one address of perhaps 100 or more in the “To” field including lockerz.com, skout.com, tumblr.com, okcupid and many more. Why they didn’t bcc the list is beyond me, but at any rate for a mere $10,000 USD, using thousands of “legally” registered iTunes accounts, they will download your app and help boost it into the top ten. How long it stays there just depends on how much you’re willing to pay.

We have large quantity of USA ,UK,CA itunes accounts, registered legally, we can promote your free app in the US, UK, CA store.Don’t waste time in promoting,leave it to us! We are professional team for you and we are the most powerful team for app promotion in China.

10,000 downloads in one store, need 1000USD

If you want the ranking, here is the price list for weekday only,please check:
—————iPhone app———————
US top10 24 hours 10000USD
US top10 48 hours is 15000USD
US top10 3 days is 20000USD
Each additional day the need to increase $ 5,000, up to 5 days,only for weekday

UK top10 24hours 3000USD
UK top10 48hours 5500USD
UK top10 3days is 8000USD
Each additional day the need to increase $ 2,500, up to 5 days,only for weekday

CA top10 24hours 2500USD
CA top10 48hours 4500USD
CA top10 3days 6500USD

————–ipad app only for separate app———————
US top10 24 hours 4000USD
US top10 48 hours is 6000USD
US top10 3 days is 8000USD
Each additional day the need to increase $ 2,000, up to 5 days,only for weekday

UK top10 24hours 1200USD
UK top10 48hours 2200USD
UK top10 3days is 3200USD
Each additional day the need to increase $ 1,000, up to 5 days,only for weekday

CA top10 24hours 1000USD
CA top10 48hours 1800USD
CA top10 3days 2600USD

Weekend day, subject to 20%

The problem of scam apps seems like a relatively easy one to solve compared to this sort of App Store gaming. Apple should simply do a better job identifying and rejecting offending scam apps at the review level. But with enough legitimate iTunes accounts there’s no real way for Apple to identify “fake” downloads from real downloads and keep bogus apps from rising to the top. Perhaps if it happens often enough Apple can develop algorithms to help identify offending accounts and close them, but I’m skeptical.

It seems clear that a re-work of the entire top ten system is in order, and not just because of the recent rash of scamming. Some apps like Angry Birds can stay atop the Top Ten list for months on end making it harder for other awesome, smaller apps to see the light of day. Perhaps Apple’s recent purchase of Chomp will help solve the problem of discoverability, but until then unfortunately there will always be shady individuals willing to prey on people’s greed and desire to succeed.

UPDATE: Matt Ryan over on LockerGnome reports a possible explanation for how these app “promoters” can secure thousands of iTunes accounts to artificially inflate apps – they steal them. Both Ryan’s PayPal and iTunes accounts were hijacked and then used to download copies of an app called iMobster. It should come as no surprise that when the promoter says he uses thousands of “legally registered” iTunes accounts, he means it except they’re not his. So not only do devs fork over tens of thousands of dollars, they’re most likely doing so to criminals who hijack legitimate iTunes accounts and milk them dry until they are caught and shut off. Alarming to say the least.

You Complete Me

It’s been almost seven months since the release of the Apple iPad and in that time I’ve gotten to know the device very well. I know what the iPad is good at and what it could do better, and I’ve come to embrace the fact that I love the darned thing. Lately, I was struck by just how much it has changed my daily routines and work flow. Before the iPad, after work I would come home and spend some time relaxing before dinner. This usually involved watching some TV or surfing the web on my Mac in my home office. After dinner I would invariably end up back in front of the computer surfing, answering email, playing online games or just generally putzing around.

Just this past week I suddenly came to the realization that I had not sat down in front of my iMac for nearly a week. Honestly, at first I thought this had to have been a mistake, I mean comon, a week? Sure enough, if not for an automated email bill payment reminder I received, I might have gone even longer. Incredibly, the iPad has allowed me to do nearly everything I used to use my desktop Mac for on a nightly basis. I surf, check email and especially tweet, all from the comfort of my living room via my iPad. The typical routine of gravitating to the home office has transformed into one of relaxing in front of the TV, iPad in hand, playing a friendly game of Carcassonne or watching an episode of Babylon 5 via Netflix until I usually fall asleep on the couch.

There are still some things still I prefer to do on my iMac such as online banking, instant messaging with friends (the AIM app on the iPad just doesn’t cut it) and of course doing actual work in Photoshop and Illustrator. But aside from these tasks, which seem to come few and far between, the iPad gets the job done with style. Its super-long battery life, combined with my favorite applications mean that I have the power to do what I enjoy in a mobile setting that doesn’t involve a keyboard or burning my lap. The iPad hasn’t replaced my need for a desktop computer just yet, but it has unchained me from my desk and given me reason to pause when I start to head into the home office. I think to myself “Is this something I could do on my iPad?” It’s no wonder PC netbook makers are scared. They should be, this is the future of personal computing.