Twitterrific was recently honored by the folks at AppleVis with an induction into their App Hall of Fame for iOS Accessibly. The folks behind AppleVis invited me to their Extras podcast to talk about the nature of the award, how and why Twitterrific became accessible to VoiceOver users and what Twitterrific users can expect in the future. I had a great time chatting with them on this important subject. The AppleVis Extra podcast #44 is available for streaming online from their website. Enjoy!
Tag: twitter
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How Broken is Discovery on the App Store? This Broken.
Much has been made over the years about how the App Store could be improved for both developers and customers. Areas like interactive reviews, trial periods, an App Store VP and paid upgrades are all important. One of the key areas many agree is the biggest problem Apple has yet to correctly address is discovery. For small developers like myself, a potential customer’s ability to find your app on the App Store is critical. If customers can’t easily discover and download your software, your app (and indeed your business) has little chance of survival.
The App Store now has over 1.2 million apps available to consumers and with such a wide range of products, it’s more important than ever people are able to quickly find and what they are looking for. Developers have known for years that searching for something in particular doesn’t always yield the results you’d expect, but often it’s downright ridiculous.
Take Twitterrific, the 3rd party Twitter client that my company, The Iconfactory, created back in 2007 and released on the App Store in 2008. Twitterrific was there at the launch of the App Store and the latest iteration, version 5, is available even today, seven years later. Despite many 3rd party Twitter apps going the way of the dodo, Twitterrific, Tweetbot and a few other hearty Twitter clients have survived and sometimes even thrived. This despite Apple’s search results, which bear little resemblance to what a typical user might expect when searching for a simple, straightforward term like “Twitter” on the App Store.
The following list was generated by a manual App Store (iPhone) search on Nov 15th, 2014 for the term “Twitter”. To make the list easier to parse, I’ve called out all apps that allow a user to directly read AND post to Twitter in bold. Everything else is either a game, a utility, or some other social network enhancement. The official app from Twitter is naturally the first result, but the next actual Twitter client (Hootsuite) doesn’t appear on the list until #20 and the next one after that comes in at #62. Even the mega-popular Tweetbot isn’t returned in the results until position #81 and even then, the older v2 of Tweetbot (for iOS 6) comes first. Where’s Twitterrific? Although it contains the word “Twitter” in the app’s name, Twitterrific isn’t seen in the list until you scroll all the way down to #100.
1. Twitter
2. Instagram
3. Framatic
4. Tweegrow
5. Pick Jointer
6. Happy Park
7. Crop Pic
8. Wayze Social GPS
9. Flipboard
10. InstaCollage Pro
11. Symbol Keyboard
12. Find Unfollowers
13. Cool Fonts
14. Symbolizer
15. Big Emoji
16. Get Followers
17. Framatic Mess
18. Alarm Clock HD
19. Textgram
20. Hootsuite
21. Emoticon Art
22. Textizer Fonts
23. 4 For Follow
24. Pixable
25. Just Unfollow
26. Unfollow for Twitter
27. ColorEffects
28. Photobooth
29. G-Whizz
30. New Cool Text
31. Google+
32. Step
33. Tweetcaster for Twitter
34. Vine
35. Camera Awesome
36. InstaEffect Effects
37. Emoticons and Emoji
38. TwitBoost Pro
39. PickGram
40. Insta Scrapbook
41. SpaceEffect
42. Orbs
43. MB2:YouTube
44. Facetouch HD Light
45. Paper Toss Friends
46. Vodio
47. Frame UR Life
48. HayWire Text Free
49. Nimble Quest
50. InstaCollage Pro
51. TweetBoost Pro
52. Right Behind
53. Emoji>
54. Follow Tool for Twitter
55. Color Cap
56. Emoji for iOS 8
57. Camera+
58. Emoji Emoticons
59. Text2Pic
60. Emoji 2 Emoticons
61. Fonts-Cool Font Maker
62. Echofon Pro
63. LiPix Pro
64. Alarm Clock HD
65. Smilebox Moments
66. Everypost for Social Media
67. Google Apps Browser Plus
68. Clipchat
69. VPN Express
70. ÜberSocial for Twitter
71. You Doodle
72. TweetBot 2 (iOS 6)
73. Stocks Live
74. Stocks Live Essentials
75. GameFly
76. Trendyful
77. Oz Quake
78. Buffer for Social Media
79. Yahoo! News Digest
80. Wefollow for Twitter
81. TweetBot 3
82. Photo Notes HD
83. Emoji Art and Text
84. Find Unfollowers Pro
85. Followers for Twitter
86. Follower Boost for Twitter
87. Color Effects FX HD
88. Double Ball
89. TwitGrow for Twitter
90. Twittelator Pro (iOS 6)
91. Emoji Art
92. TwitBoost Pro for Twitter
93. Jedi Lightsaber
94. Get Followers for Instagram
95. Aqua Emoji Keyboard
96. Bloomberg
97. Emoji for Messaging
98. Facely HD for Facebook
99. Timehop
100. Twitterriffic 5
101. IFTTT
102. FollowBoost for Twitter
103. Hyperlapse for Instagram
104. Freebie
105. PhotoFrame
106. Text Pics Free
107. Funimate
108. Followers + for Twitter
109. Emoji Keypad
110. Follower Plus
111. TweetBoost
112. Wow Followers for Twitter
113. Table Top Racing
114. TwitBird Free for Twitter
115. Singing Texts
116. Dice World 6 Free
117. Cool Frames and Picture Effects
118. Bamboo Wallet
119. JustFollow for Instagram
120. Twitter Check
121. TurboBoost for Vine
122. PhillyD Official
123. Hybrid Fonts
124. Mixgram
125. Color Zen
126. Keyboard Pro
127. Symbol Keyboard
128. Tweetlogix for Twitter
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148. Echofon for Twitter
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167. TweetList (iOS 6)Every app in bold on this list should precede every other app (save the official client) in the results. This is especially true of apps that are not optimized for iOS 8, yet some apps built for iOS 6 (not iOS 7, 6!) come first. Why? Why games appear on this list at all is a mystery, they are by far the least relevant and don’t even get me started on #18 “Alarm Clock HD” and #93 “Jedi Lightsaber” (really?). Twitter’s own Vine app doesn’t appear here until #34 and some would argue it should be result #2, and rightfully so. It’s obvious that Apple’s search algorithm needs adjusting so it’s weighted not towards downloads or popularity, but relevance.
Finding apps for a small niche category like Twitter clients is relatively easy. Imagine how hard it must be to find a particular game in the vast wilderness that is the App Store if you don’t know exactly what you’re looking for. Until Apple decides to take definitive steps to improve search results, either via human curation, or by lowering dependencies on popularity, easy discovery in the store will continue to be a major problem. Unfortunately for small developers who need paying customers to survive, time is quickly running out.
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PS – One thing I learned while compiling this post is that there are a lot of apps that purport to help you boost your follower count on Twitter. Like tons. That and emoji apps. Who doesn’t like emoji though? 🙂
PPS – One of the ways developers let Apple know that something is broken is by filing Radar reports for a given bug or improvement. Lots of developers have filed radars for the App Store’s irrelevant search results including Radar #18265234 from Simon Booth. In his report, Simon describes just how badly a search related to his music app Smilophone returns results. If you’re an Apple dev, dupe his radar, hopefully it will do some good.
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It’s All About the Twitter
News Channel 12’s Bill O’Neil gave the Iconfactory a ring this past Friday to get our input into a story he was putting together on the power and appeal of Twitter. Our schedules didn’t jibe, but fortunately Bill was able to hook up with some of Greeensboro’s best known bloggers and Twitter users for a piece called Bringing Business Through Twitter.In the piece Bill interviews two new friends I met up with for the Tastecasting of Table 16 a few weeks back – Ryan Robbins and Danielle Hatfield. They’re joined by local blogger and internet strategist Sue Polinksy as they each discuss how Twitter is changing the face of communication in the Triad. I’m really happy I’ve gotten to meet so many of the local online community lately, mostly thanks to Twitter. If you want to learn more about how the power of Twitter is being harnessed in the Greensboro area, head on over to the WXII.com website and check the piece out.
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Losing Control
Anyone who’s worked for themselves knows the satisfaction of being in control of your own destiny. The perception that by sheer force of will and hard work, you can be successful at what you do. Those who take on the challenge of owning their own business are often considered “control freaks” and more often than not, perfectionists. I never really realized just how much of a control freak I was until this past weekend when, completely without warning, I had none.

Last Friday, the Iconfactory’s popular Twitter client, Twitterrific, fell victim to the so-called Twitpocalypse bug, which caused the mobile version of our application to suddenly stop working. Thanks to the efforts of our talented engineer, Craig Hockenberry, a fix for both versions of the client was submitted to the App Store within a day. To Apple’s credit, the free version of the fix was approved swiftly and allowed the majority of our users to continue tweeting with minimal interruption. And although the Premium version of the application was also approved in record time, the displeasure from our user base, not surprisingly, came even quicker.
From the moment the bug hit, both Talos and I had begun monitoring tweets of users mentioning Twitterrific in their posts. What started as a trickle, soon turned into a deluge of upset and frustrated users. We began responding to individual tweets and Travis, our project manager, responded to support emails. The Iconfactory is a small company, we’re not Adobe or Google or even the Omni Group. All three of us did our best to let users know what was going on, and thanks to hundreds of RTs, word started to spread about the bug and our efforts to combat it. Unfortunately, Twitter is a very big community and it was impossible to personally respond to everyone. Even now, there are many people on Twitter who don’t know why their copy of Twitterrific isn’t functioning and there is very little I can do about it.
The best we could hope for was that the majority of users followed @twitterrific and would eventually receive news about the fixes. The troublesome part is that although I know the majority of users now have a working version, I still feel uneasy knowing there are potentially thousands that don’t even know about the fix. Part of this is due to the lack of communication channels, and part is due to the nature of the App Store approval process. As developers, we must turn control of our applications over to Apple to have our iPhone software published. This process can take days or weeks and until it runs its course, our hands are quite literally tied. By the time updates are published it may already be too late.
All of us at the Iconfactory count ourselves lucky that Apple recognized the seriousness of the bug we were facing and pushed through the Twitterrific updates as quickly as they did. We know we messed up and we thank the App Store team for helping to pick us back up off the floor. That being said, I didn’t sleep much in the days after the bug hit because there was a part of me that knew hundreds of tweets were flying by every hour from Twitterrific users I was powerless to help. As with most control freaks this usually means even more work, more testing and more diligence to guard against these kinds of catastrophic failures in the future. But that’s okay with me since I’m not anxious to give up this level of control, or sleep, ever again.
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Oh My!
We’re back in the space saddle again this week with another installment of The Sci-Fi Cast. This time around we discuss the latest episode of Battlestar Galactica – “Sometimes A Great Notion” with Dave, Jen and a very special guest, my friend from the Iconfactory, Corey Marion. We discuss BSG, the latest sci-fi celebrities to join Twitter and find out just how good Dave’s George Takei impression really is. If you’re all caught up on season 4 of Battlestar Galactica and have about 20 minutes to kill, then head on over and catch episode 17 of The Sci-Fi Cast today. The podcast contains major spoilers for the series, so just remember, you’ve been warned. Enjoy! -
One-Way Tweet
When it comes to Twitter, I like to think that I fly by the seat of my pants. I don’t have hard and fast rules like some people do for using the popular micro-blogging service. Robert Scoble has poked fun at such rules like “Don’t follow them unless they follow you”, “Never Tweet more than five times a day” and “Never follow anyone who isn’t your real friend”. But after many months of following several so-called “celebrities” on Twitter, I’m rapidly forming a rule regarding the rich and famous. Don’t follow them unless they are willing to reply to you.I tried following one of my all-time favorite celebrities on Twitter for several months. Wil Wheaton starred in TV shows like Star Trek: The Next Generation and movies like Stand By Me. He’s become something of an icon on the internet as a well-known blogger, professional poker player and writer. I figured it would be cool to know what Wil was up to at any given moment and so I went to his Twitter page and pressed the follow button. Getting his tweets was fun for a while, but from time to time I’d send him @replies regarding things he was tweeting and he would never reply. I complimented him, I asked a couple questions but still nothing. He made me feel like a geek at a Trek convention kindly asking for his autograph all the while refusing to even acknowledge me. Finally I had enough and decided to un-follow him, and I’ve never looked back.

Now the same thing is happening with John Hodgman. John is a talented writer who everyone knows from the “Get a Mac” TV commercials. I’ve read two of Hodgman’s books because his humor and sensibilities appeal to me. I’ve tweeted him 3 times but have not received a single reply. Yet another epic fail.
I realize that neither Wheaton or Hodgman are obliged to respond to fans like myself. They are busy individuals who probably get dozens of tweets and emails every day. But they have decided to become part of the Twitter community and I think showing your followers some love every now and then is just common courtesy. I’m not asking to form a deep relationship with you Wil. I just wanted to express my congratulations on nailing that Terminator audition for Pete’s sake! Would it kill you to reply “Hey, thanks man”?
Thankfully not all celebrities on Twitter are so aloof. Head to Greg Grunberg’s (of NBC’s Heroes) Twitter page and you’ll note a whole lot of @reply messages going out to his fans. I’d like to think this is because Greg has the good sense to use an awesome tool like Twitterrific to read and post tweets. Twitterrific highlights @replies and direct messages so you can easily see them in your timeline. For all of John Hodgman’s internet savviness, sadly he still does most of his tweeting directly from the web and probably doesn’t bother to pay attention to @replies. Maybe the Iconfactory needs to write that PC version of Twitterrific after all. Get it? A PC VERSION!
Before the internet, people had to put pen to paper to write fan mail to those they admired. Many celebrities would respond with autographs, 8×10 glossies or maybe even a personal note. Twitter has done away with all that tedious fan mail business, but even though it only takes seconds to reply to a tweet, many superstars refuse to even try. So the next time you send us 140 character pitches for your new book or alert us about your upcoming TV appearances, try and remember the most important rule of all. No matter how much money you make or how famous you are, treat others as you would have them treat you. Try talking to us instead of at us. A little love goes a long way.
UPDATE: Anyone in the comment thread that thinks celebrities are too busy or too important to respond to fans should go read this. Not only is that assumption patently false it’s insulting. Some celebrities actually care about their fans. Others do not. Shaquille O’Neal, I’m pleased to report, is in the former category. The positive press and fan devotion generated from what happened in this story are perfect examples of why @replies matter.
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Twitter Takes McCain to the Woodshed
Not long after John McCain announced that he was “suspending” his campaign so he could
give Palin more time to get her shit togetherdevote his full attention to the financial bailout crisis, the Twitterverse started having their say on the matter. About the same time McCain told Obama and David Letterman he was “racing” back to Washington, users all around the globe were calling him out left and right. I’ve gathered some of the more memorable tweets from today’s musings. Enjoy.“I wonder if John McCain’s publicity is done by the same firm that handles Microsoft.” – danielpunkass
“Suspending X until the end of the Y crisis” is the new “In what respect, Charlie?” – toldorknown
“Maybe Obama should just take over tomorrow.” – Coudal
“Multi-tasking is a horrible ability for a president to have. Horrible.Things just happen one at a time in the White House. Nice & slow like.” – phillygirl
“I thought McCain already suspended his campaign. You know, back when he handed it over to Sarah Palin and Karl Rove?” – mat
“JOHN MCCAIN CAN’T DO TWO THINGS AT THE SAME TIME BECAUSE OF THE FUCKING VC, YOU INSENSITIVE ASSHOLES.” – Moltz
“McCain’t” – SeoulBrother
“This is surreal. McCain is not only off his rocker, he’s on the floor pressing the MedicAlert button.” – lefauxfrog
“I can understand why McCain wants to postpone – it’s not like his staff can prepare for a debate *and* lobby for this bailout all at once.” – jimray
“Did I call a time out after my stupid son blew up the Death Star? Hell no! I took the boys to Hoth and laid the smack down. Feh.” – DarthVader
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The Little Blue Bird That Could

Today, at Apple’s World Wide Developer Conference in San Francisco, the computer maker unveiled its plans for the next generation of iPhones as well as a sneak peek into third party applications headed our way. Due to hit public airwaves July 11th, Apple’s new iPhone/iPod Touch “App Store” as it’s being called, will allow users to purchase third party mobile applications directly over the air. I speak for all of us at the Iconfactory when I say we were just as surprised and delighted as you probably were to find our very own application, Twitterrific, featured heavily on Apple’s website.
It seems after flying high and far, sometimes to shady destinations, the little blue bird has finally gone legit. I don’t think any of us at the factory realized just how popular Twitter, and in turn Twitterrific would become in this past year. We’ve been making various software applications for a decade now, and in all that time, none of us would have expected such an unassuming little app to become our most well recognized piece of code. Twitterrific’s success speaks volumes about the fine work of the folks over at Twitter, and the hunger for today’s users to stay in touch with friends, relatives and co-workers via new media like social networks.
We’re very pleased the Mac community took to Twitterrific so well and helped make it the success it is today. We’re looking forward to bringing the application to a whole new generation of users for the iPhone and iPod Touch, and would like to extend our thanks to Apple for giving the blue bird such a fine new home. We feel both excited and privileged to be a part of the new App Store and are committed to bringing our users the best software we can offer. We look forward to these first steps on what is sure to be, a fun journey for both users and developers alike.
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Twitter + Star Wars = Good Times
One of the things I love most about Twitter is the way interaction between friends and followers can take on a life of its own. Today I casually threw out a question on Twitter that turned into a genuine laugh riot. Taking a cue from one of my all-time favorite shows, Who’s Line Is It Anyway?, the question I posed was this:
Name a quote from a Star Wars movie that could apply to your significant other.
Without missing a beat, I received back dozens of responses, some of the best of which I’ve reposted here for your amusement. Thanks to everyone who took time out to play today, it was a blast!
panache: “Either I’m going to kill her or I’m beginning to like her!”
MauriceReeves: “I don’t know who you are or where you’ve come from, but from now on you’ll do as I say, okay?”
gedeon: “She may not look like much, but she’s got it where it counts kid.”
Moltz: “IT’S A TRAP!!!”
firecracker: “Why you stuck up, half-witted, scruffy-looking, nerf herder!”
dmoren: “You will never find a more wretched hive of scum and villainy. We must be cautious.”
krystynheide: “I cannot teach him. The boy has no patience.”
and my personal favorites:
ag_michael: “You are required to maneuver straight down this trench and skim the surface to this point. The target area is only two meters wide.”
luomat: “No no no, this one goes THERE, THAT one goes there!”
bettnet: “Size matters not. Look at me, judge me by size, do you?”
splorp: “Get in there, you big furry oaf! I don’t care what you smell!”
One of the behaviors that the social networking site,