Most Fascinating

Most Star Trek fans like myself have seen and digested it all when it comes to Trek. This is especially true for the Original Series, so when David recently pointed me at the incredible birdofthegalaxy Flickr stream, I was a little flabbergasted. The collection has dozens of behind-the-scene photos from the set of Star Trek, and are are chock full of gems like the aging puppet head of Balok from ‘The Corbomite Maneuver’, designed by Wah Chang (seen right).

My favorite photos have to be those of the original Enterprise hero model. There are a number of great shots showing extreme angles, but the ones from Space Seed are my absolute favorite. So many of these images are new to me it was like discovering the show all over again. If you’re a fan of Star Trek, do yourself a huge favor and set aside time to treat yourself to these amazing images of the stars, props, wardrobe and sets of Star Trek: The Original Series.

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The Good, The Bad & The Timelord

Filming on series 7 of the hit scifi series, Doctor Who, has begun and Mail Online has spied the stars on set, but not in Cardiff. Matt Smith and Karen Gillian were found on the famous desert lots of Almeria. This southern spanish town has been host to over 100 western films including The Magnificent Seven and A Fistful Of Dollars. I’m always wary when scifi crosses paths with westerns, but I trust Steven Moffat to bring us a memorable adventure. How bad could it be, really?

The Mail highlights some fun pictures and gives vague details about the perils the Doctor and his trusty companion Amy Pond will be facing, but nothing that spoils the episode. If you love Doctor Who, surf over to Mail Online and check out the on-set adventures of Smith and Gillian and then set co-ordinates for the BBC this fall for the return of Doctor Who series 7. Geronimo!

Fine Art from the Future

File this one away for that Star Trek fan in your life who has everything. Artist Charity Wood has launched a new website called Bye Bye, Robot which aims to bring officially licensed Star Trek prints to a living room near you. These beautiful, hand-signed and numbered fine art prints are bold, campy and bring the best of the Original Star Trek Series to vibrant life. Via a press release at StarTrek.com, Wood promises these pieces are just the first in a series that will eventually depict imagery from TNG, DS9, Voyager and Enterprise.

Personally, I can’t wait to see what Wood eventually plans to offer. I’d give my last Tribble for a fine art print of The Defiant from Deep Space Nine, but honestly, what Trek fan wouldn’t want a giant Gorn portrait hanging in their ready room? Make it so!

Indy Comes to Blu-Ray

After what seemed like 1,000 years buried in the Well of Souls, Steven Spielberg and George Lucas have finally announced the release of all four Indiana Jones movies on HD blu-ray. Little is known at this point about the release other than it’s coming this fall and promises to contain interviews with the creators and stars as part of its extras. You can pre-order the set now on Amazon.

I don’t get too excited about the release of movies on physical media these days, but hopefully the Indy collection will sport digital copies, and if so I’ll probably pick it up. I’d like to say that the release of the set in HD means that we can look forward to also being able to buy it on iTunes, but as we all know that’s not necessarily the case. If you’re a fan of Indiana Jones, be sure to head over to YouTube and view the collection trailer in HD today.

Nimoy Beams Up to ‘Big Bang’

If you’re a fan of Star Trek and CBS’s geeky comedy The Big Bang Theory, then this is the stardate you’ve waited for. Sources at TVLine.com report the March 29th episode of Big Bang will include a long-sought guest appearance by none other than Star Trek’s own Leonard Nimoy.

Fans of Big Bang well know just how obsessed Jim Parson’s character, Dr. Sheldon Cooper, is with both Spock and the actor who plays him. Other Trek vets such as Wil Weaton, LeVar Burton and Brent Spiner have all made appearances on the hit comedy, but Nimoy is the vulcan we’ve all been waiting for.

Even though Nimoy will only be heard and not seen, this has to be a huge coup for Bill Prady and the rest of the cast of The Big Bang Theory. I can’t wait to see how they work Nimoy into the story and hope it will eventually lead to more guest appearances. After all, it’s only logical.

Fan Raiding the Lost Ark

While browsing the Vimeo channel on Apple TV, I came across a wonderful fan film about one of my all-time favorite movies – Raiders of the Lost Ark. Created over a period of 8 months by filmmaker Jamie Benning, Raiding the Lost Ark combines radio and TV interviews, script and storyboard excerpts, trivia and more to give Raiders fans a deep insight into the film. When I pressed play I thought I would watch for a few minutes to see if I learned anything new. A few minutes turned into 30 minutes which turned into an hour and by the time I was done I had watched the entire thing, it’s just that good.

I don’t want to spoil the incredible content that Jamie has gone to great pains to produce, but one nugget stands out that I just have to share. Amazingly enough, the entire airstrip sequence where Indy plans to steal the flying wing and escape with Marion & the Ark was entirely improvised over the course of a week. The shooting script for Raiders had no details what-so-ever about this action packed sequence and so Steven Spielberg worked closely with Harrison Ford and improvised everything. Through interviews presented by Benning, we learn how this sequence came together and how much Spielberg loved filming it. This is just one of the golden, gelaming treasures unearthed in Raiding the Lost Ark. I highly recommend it.

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One of Our Experts Is Missing

If you’re a fan of the break-out TV hit that is Pawn Stars then you’ve probably noticed something strange is afoot. One of the best parts of this guilty pleasure from the History Channel is when the gang at the World Famous Gold and Silver Pawn Shop call in experts to appraise rare or exotic items. Chumlee and the Old Man are wonderful TV personalities but so are many of the experts featured on the show. I always enjoy seeing Drew Max pull out his over-sized magnifying glass and confirm the value of Babe Ruth’s signature, or Danny Koker break the bad news to a customer that their custom-built trike just isn’t worth the $30,000 they were asking for.

Lately however, one of the show’s most well-known and loved experts has gone missing. Sean Rich is a Master Antique Gunsmith and has appeared in over 50 episodes of Pawn Stars since it debuted in 2009. He’s usually called in when the gang needs antique guns, swords or other armory appraised and his visits are always fun. For the last two seasons Rich has been the go-to guy for these types of appraisals, but he’s been completely absent from season 5 (and much of the last half of S4 as well). The producers started substituting other experts when Rick needed firearms appraised but they’re just not Rich. I knew something fishy was going on when Mark Hall-Patton, the beloved curator of the Clark County Museum System, was called in to appraise a rare LeMat pistol from the Civil War. This was an item that would have made Sean positively dance with glee, and yet here was Mark at the pawn store, looking over an item that was clearly out of his area of expertise. So what’s going on?

The last expert on Pawn Stars that suddenly took a hiatus from the show was Rick Dale, now the star of the spin off show American Restoration. Rick and his shop proved so popular that producers gambled viewers would watch a show just about restoring antique items, and they were right. American Restoration is a great show and Rick is a wonderful TV personality, but is the same thing about to happen with Sean Rich? I think it’s more likely that Sean is simply busy with another project that’s filling his time. Sean worked as a consultant on some of the Pirates of the Caribbean films and so I’m hoping that he’ll eventually return. In addition, Sean’s business Tortuga Trading Inc., is run out of his home and doesn’t have a traditional shop like Rick Dale that could be used as the basis for a new show. The only other explanation is that Sean and the show’s producers had a falling out, and I really hope that didn’t happen.

One of the things I love the most about Sean is how excited he gets to see a genuinely rare piece. He obviously has a great appreciation for history as he often explains in geeky detail what makes a firearm valuable and I must admit his enthusiasm is infectious. Before Pawn Stars came along, I really didn’t know anything about antique guns or why they were awesome but thanks to Rick Dale and Sean Rich I now have a greater appreciation for the value of these fine pieces of history. Here’s hoping Sean eventually emerges from some dusty tomb or secret Hollywood film set and takes his occasional place along side Rick, Corey and the Old Man yet again.

Update: Thanks to an email sent by another curious fan, we now have the answer of what happened to Sean on Pawn Stars. Seems as though the executives at the History Channel and the production company behind Pawn Stars wanted to lock Sean down into an exclusive arrangement for his appearances and offered him little or no money. He refused and so they replaced him. Damn shame, I was afraid of something like this. Thanks a lot History Channel, this is why we can’t have nice things. 🙁

Update II: After two full years, it appears Sean Rich is back on Pawn Stars. Sean briefly appeared on the Oct, 2nd 2014 episode and was brought in to appraise a colt firearm. I was astonished to see him again and stricken by the fact that absolutely no mention was made about why he had been away or why he didn’t receive a nice “Welcome back, Sean!” from Rick or the guys. It seems like The History Channel wants to pretend he never left. Hopefully he’s back for good. Fingers are crossed.

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The Art of the Ringtone

Although modern smart phones can play a wide variety of musical and audio files as ringtones, very few work well. Popular songs are great for entertainment but aren’t written as attention getters from inside your pants pocket. Ever since the iPhone debuted, I’ve been using Marimba as my ringtone. Not because I’m a technophobe who doesn’t enjoy customizing his phone, but because nothing I tried managed to catch my attention like Apple’s default setting.

A couple of weeks ago, I had a brainstorm to ask friend and one of the composers behind Ramp Champ, Mike Weiser, to create a custom ringtone for me based on Marimba. I asked him to take the main theme from one of my favorite films and “Marimba-ize” it, with the following awesome results:

Please don’t ask me to post the Marimba-TRON ringtone. It’s based off music by Wendy Carlos written for the Disney movie and I had it made for my personal use. The last thing I’d want is to get myself or Mike in any trouble by re-distributing it. If you’d like your own custom designed ringtone, be sure to head on over to Mike’s website and learn all about the music-based services he provides, which now includes ringtones. Now if you’ll excuse me I’ve got to go watch that TRON Legacy trailer for like the 50 billionth time. Is it December yet??

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Hitler’s Waterloo

I’ve been wanting to try my hand at one of these “Hitler learns…” videos since the meme started last year. The historic passage of health care reform gave me just the excuse I needed to give it a shot. Hopefully you’ll have as much fun watching as I had editing. Enjoy!

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All I ask is a tall ship…

Thanks to the generosity of a friend, I’ve been lucky enough to beta test the new MMO, Star Trek Online from Cryptic Studios. The game is set to launch in early February and at least for this Star Trek fan, it’s a winner. Playing around in Gene Roddenberry’s universe has given me a new appreciation for the art direction of designers such as Matt Jeffries and Michael Okuda. Designing anything is challenging, but designing interiors, user interfaces and uniforms of things that have yet to be must be especially difficult.

Most beloved of all the designs of Star Trek is perhaps the bridge of the Starship Enterprise itself. The bridge is the command center of the ship and is often the focus of action on both the big and small screens. Jeffries’ original utilitarian layout eventually gave way to more modern looking interiors, but the basic design (center command chair, flanking support positions) has withstood the test of time. The bridge is such an integral part of Star Trek that due to popular demand, the developers of Star Trek Online recently announced they were implementing them for individual ships within the game. Virtual captains told Cryptic they wanted their “big chair” and the game designers responded in kind.

All of this got me thinking about which starship bridge I liked the best. The answer has to be that of the Enterprise-D from Star Trek: The Next Generation. To many Trek fans this bridge seemed more like a hotel lobby than a high-tech command center, but I always admired its sleek curves, high-tech surfaces and muted colors. The original TV design was modified slightly for Star Trek Generations (seen here) to accommodate new science/tactical stations, giving the set a more cinematic feel.

Designed by Andrew Probert, the bridge of the Enterprise-D was the ultimate set for the weekly TV series. The layout was big enough to allow the actors room to move around comfortably as well as give characters space for private conversations, tucked away from prying ears. The raised back level provided an elevated platform that made Worf look even more imposing while offering Geordi and Data stations where they could work out solutions to the problem of the week. The set also introduced flanking seats to those of the Captain’s something that Star Trek Voyager would also adopt.

In contrast to The Next Generation’s warm earth tones, the bridge of the U.S.S. Voyager presented TV viewers with the cool grays and electric blues so often associated with science fiction. Created by production designer Richard D. James and illustrator Rick Sternbach, the interior design of the bridge of Voyager introduced subtle under lighting techniques that contributed to the “deep space feel” of the show. This design also reduced the traditional two-man con and navigator positions to a single console, putting emphasis on Captain Janeway.

I love the look of these two sets because they put the focus on the characters and their actions rather than the technology all around them. Some production designers tend to get out of hand with their creations and let the look of the set overpower its inhabitants. Voyager’s and Next Gen’s bridges are awesome examples of futuristic interior design precisely because they don’t go overboard. Compare these simple designs to the complex bridges of the Enterprise-E or the franchise reboot and you’ll see Star Trek art direction run amuck. Overlapping lines, textures and lens flares get in the way of the action and detract from the audience’s ability to focus on the characters.

Designing anything, even a fictional universe is an art form. More so when a large part of that universe’s appeal centers around details. Through the years, those entrusted with designing the bridges of Starfleet have evolved and molded it again and again. These talented artists have put their stamp on Gene Roddenberry’s original vision of the future and given Trek fans a place they could easily call home. Star Trek Online will soon give players a chance to roam the bridges of some of the most beloved starships in Star Trek history, all from the comfort of their computers. So until we can all afford to build a bridge in our basement, a virtual one has to be the next best thing.

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Biff’s Question Song

To be fair to actor Tom Wilson, who played the infamous bully Biff from the Back to the Future films, I’d probably ask him all of these questions too. That’s why I’m so glad I discovered this gem of a clip where Tom puts all of the answers to song. The result is something that should somehow be worked into the next season of Big Bang Theory. Enjoy!

Hat tip to IO9 for this post

My Most Anticipated of 2010

With so much to look forward to in the coming year, I thought I would assemble a list of just some of the things I’m anticipating most. All of the things on my list have been in development for a very long time, and all of them are coming to a head in 2010. If you’re like me, then you know at least a one item on this list, if not then hopefully you’re in for a few pleasant surprises.

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Star Trek Online

Video Games

When Star Trek Online finally beams down in February of 2010, the game will have been in development for over 6 years. This massively multiplayer online role-playing game (MMORPG) has the potential of being the best online experience since Blizzard’s hugely popular effort, World of Warcraft. Players will be able to command their own starships, explore strange new worlds, and team up to defeat classic Star Trek enemies such as the Borg and Klingons.

Historically, video games based on the Star Trek franchise have not been widely successful. I have a feeling that Star Trek Online is about to change all that. How do I know? I’ve played it. That’s right I’ve sat in the Captain’s chair and I am here to say STO is a winner. I can’t divulge much due to the closed beta NDA except to say that Cryptic Studios has managed to capture this Trekkie’s heart with their incredibly fun and detailed futuristic universe. Star Trek Online enters public beta in January of 2010. Unfortunately no Mac or Linux version is planned for launch, but there is a logical alternative. If you own a fast Mac and aren’t afraid to run Windows via Boot Camp, there’s no reason you can’t go where no one has gone before. Make it so!

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The Pacific

Television

From Producers Tom Hanks and Steven Spielberg, the team that brought us the Emmy Award winning miniseries, Band of Brothers, comes The Pacific. I first wrote about this HBO 10-part drama back in April of 2007 and have been waiting for it ever since. The original Band of Brothers was a tour de force showcasing the gritty realism and heroic courage of WWII in Europe. The Pacific aims to tell the story of a small group of Marines in the Pacific theater of battle and includes an almost entirely unknown cast of actors.

The Pacific is based on two memoirs of U.S. Marines: With the Old Breed by Eugene Sledge and Helmet for My Pillow by Robert Leckie. The series will tell the stories of the two authors and Marine John Basilone, as the war against the Empire of Japan rages. According to Wikipedia, the series will feature well-known battles involving the 1st Marine Division, including Guadalcanal, Cape Gloucester, Peleliu, and Okinawa, as well as Basilone’s involvement in the Battle of Iwo Jima. While Band’s battle scenes rivaled anything on the silver screen, it was always the thoughtful stories of the men who fought and died for their country that made the series so compelling. The Pacific is set to air on HBO in March of 2010.

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The Return of Futurama

Television

You just can’t keep an animated robot and his hilarious best friends down. After a pre-mature cancellation by Fox in 2003, Futurama found new life in syndication thanks to Cartoon Network’s Adult Swim and Comedy Central. The show’s creators, Matt Groening and David X. Cohen teamed up and briefly brought Futurama out of deep freeze with the release of 4 straight-to-DVD movies, the last of which was released in early 2009. On June 9th, 2009, Comedy Central announced that they had picked up the show for 26 new half-hour episodes which are due to start airing in mid-2010.

I’ve been a personal fan of this deeply funny show since the first day it aired on Fox. While I have enjoyed the DVD films, the 1.5 hour format really didn’t suit Futurama and the stories lost focus. I’m confident that returning to the 1/2 hour format will make all the difference as the writers, producers and voice actors once again lift us to new heights of geek-filled fun. Plus, I’m dying for new material for my Futurama icon sets!

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Super Mario Galaxy 2

Video Games

When it was released in November of 2007, Super Mario Galaxy quickly became hailed as one of the greatest video games of all time. As the flagship title for the new Nintendo Wii, Galaxy brought the beloved Mario series to a whole new level. The game challenged gamer’s preconceptions of 3D level design as Mario dashed and jumped around and across entire planets on his hunt for Power Stars. Adding to the game’s impact were the over 20 fresh and epic musical tracks scored by composer Koji Kondo. Although few sequels live up to the thrill of the original, knowing Shigeru Miyamoto as they do, Nintendo fans everywhere are anxiously awaiting Super Mario Galaxy 2’s appearance sometime in 2010. Count me among them.

• • •

Apple iPadd

Technology

Rumors of the mythical tablet computer from Apple have been swirling for the better part of a decade, but it wasn’t until the iPhone came along that the possibility of such a device seemed real. Add to that slips of the tongue from newspaper and magazine publishers, supposed patent filings and oodles of fake mock-ups and suddenly rumor becomes reality. If speculation is to be believed, then the iPadd (my pet nickname for the device ode to the ubiquitous tablet computers from Star Trek) will arrive sometime in March or April for under $1,000.

When all is said and done, the bigger question might be why is Apple making a tablet computer in the first place? The answer seems to be to do for books what the iPod did for music, that is to revolutionize it. Steve Jobs is apparently setting Apple up as the direct competitor to the hugely successful Kindle from Amazon, and that’s just fine with me. Call me crazy, but I think if you’re going to let users download and read books in bed, that device should have built-in backlighting. Oh, and color would be great too.

I could easily see my trusty iPadd coming in handy while I watch TV to tweet a snarky comment or to look up a movie reference. I could also see myself propping up the device on a nifty stand to display the recipe du jour as I cook. Oh yes, if and when the iPadd comes, I’ll probably find a way to talk myself into needing it along with millions of other consumers. Curse you Steve Jobs!

• • •

TRON Legacy

Movies

This long-awaited sequel to Disney’s original TRON has geeks everywhere spazzing out. The story follows Flynn’s son Sam as he attempts to track down his missing father. Inside the cyber world audiences first visited in 1982, the programs have become more advanced, video games more violent and cyberspace more deadly.

The sequel will feature original TRON stars Jeff Bridges as Kevin Flynn and Bruce Boxleitner as Tron himself. Given the advancements that have been made in computer special effects in the past 28 years, TRON Legacy promises to be a visual spectacle unlike anything movie goers have ever seen. Disney has scheduled the release date of the film as December 17th, 2010, a year and a few days from when I write this. Only time will tell if it’s worth the wait.

• • •

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The Tiny Stuff of Nightmares

When I was 5 or 6 years old, my parents took me for vacation to Hawaii. It was the first time I remember going someplace other than Disney World and the whole trip is full of wonderful memories, except for one fateful encounter that happened on Oahu. While playing on the beach, I strayed from my parents for just a few moments and happened to come across an amazing discovery. There, being washed in from the ocean was a beautiful iridescent balloon that looked like it was made from glass. I ventured closer to claim the fascinating treasure for my mom & dad and when I reached down to pick it up, my nightmare began.

Of course the balloon was nothing of the kind, but was in fact a Portuguese Man o’ War which had washed up on the beach. When I touched it I was immediately stung and ran screaming for my parents. I don’t remember much after that, but my parents tell the tale of how they rushed me to the local hospital where they spent the rest of the day in the emergency ward with their frightened son, in great pain as I dealt with being stung by one of the scariest creatures in nature.

That is unless you’ve encountered the tiny Irukandji jellyfish (pictured here) as did a man from north-east Queensland, Australia last week. The man thought he had taken the proper precautions by donning a full-length “stinger suit” which covers everything except the hands and face to protect against jellyfish stings. As fate would have it, he dove head first into the water and was immediately stung in the face. Since there is no antivenom, victims must endure excruciating pain, muscle spasms, vomiting and in some cases, death. Blood pressure can rise as high as 280 over 180. The little creatures are so deadly in fact that in 2002, two tourists were killed in two separate incidents of the coast of northeast Australia. All this from an animal no bigger than your thumb.

At last report the man was in serious condition at Mackay Base Hospital, 600 miles north of Queensland. I can only imagine what he’s going through right now and I wish him and his family well. Sitting at our computers, playing with our cell phones and watching TV, it’s sometimes easy to forget the awesome power of nature. We watch the Discovery Channel in HD and sometimes they even show us the amazing life cycles of these creatures, but few of us ever actually encounter them. Speaking from experience, I can honestly say I’d like to keep it that way.

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The Domino’s Effect

Back in August I wrote a post about the need for increased feedback in the review process for Apple’s App Store. I made the thoughtful (and delicious, I might add) case for how the folks at Domino’s had the right idea when they unleashed their famed Pizza Tracker into the online world. The Pizza Tracker allows customer to see each step of the pizza making process thereby eliminating anxiety, fear and doubt in the mind of the hungry consumer. It stood to reason that one of the ways Apple could make the whole review process easier for the fragile psyche of today’s iPhone devs would be to supply more information when apps are submitted for review. I’d love to claim that it was my well-timed blog post that spurred Mr. Jobs into action, but alas I have no tangible proof.

What we do know however is that Apple has introduced a new status history to the review process thereby removing some of the mystery of where your app is on its road to public release. As Mashable reported this week, it may not tell you the actual name of the individual(s) reviewing your application, but it does let you know what stage your app is in, why it might have been rejected, how to correct and so on. This is certainly good news for iPhone developers like myself who no doubt take the change to mean Apple is listening to its critics. The change comes just a bit too late for famed iPhone developer Joe Hewitt however.

Hewitt, the noted dev behind the massively popular Facebook app, announced rather publicly this week he was abandoning the iPhone in favor of mobile web-based applications. Hewitt cited the restrictive policies of Apple’s app review process as the main reason he was leaving and it’s more than fair to say his departure has made other developers sit up and take notice. Overall I find Joe’s protest a good thing but considering his application had the App Store approval process wrapped around its little finger, more than a little ironic. At one point, the Facebook app had no less than 3 updates pushed to the App Store within 72 hours of each other. This is something unheard of in the iPhone development community, unless of course you’re a massive juggernaut like Facebook.

In the end, Apple’s addition of the new status history and even Joe’s rather public resignation from the App Store should help the platform. These developments can’t come soon enough. The staggering growth of applications for the iPhone has meant ever-decreasing visibility for publishers, longer wait times, mounting frustrations and increased competition. With this week’s update, Apple is doing what it can to help turn the tide of criticism before it snowballs out of control. I just wish they’d have delivered it in 30 minutes or less.

UPDATE: Add iPhone developers Rogue Amoeba to the list of developers who are quitting the platform. Four months of delays, roadblocks and black bag treatment by the App Store and it’s broken (yes, it really IS broken) review process has been enough for them. In my Losing iReligion blog post, I said that if things didn’t get better, we’d start to see developers head for greener pastures. Guess what? It’s really starting to happen. All those who commented that there’s nothing wrong with the App Store, go read RA’s post. Then read it again. Not surprisingly, it’s going to take more than a status history to make iPhone developers happy.

UPDATE II: Brett Archibald Jeff Lamarche offers a different view of the Rogue Amoeba situation and comes to the defense of Apple and the App Store. Jeff makes some good points, it’s certainly not a black and white issue. I think the thing that makes RA’s situation so bad is that it took 4 months to resolve. Three-four weeks inbetween submissions to know if your fix is correct is unacceptable in my book.

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Mental Health Break

At the risk of becoming a YouTube blog, I present you with four very awesome videos. Sometimes surfing the web can lead to random discoveries that turn out to be treasures in their own right. After finding these wonderful clips I just had to share so if you have time, be sure to check them all out, they’re really worth it.

Take On Me-A-Ha-Ukulele Cover (via Buzzfeed)

• Hitler Upset By Balloon Boy Hoax (via @arlo)

Pop-up Folding LEGO Temple Set

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Ebert on the ‘Festering Fringe’

I’ve always admired Roger Ebert as a movie critic. When he and his partner Gene Siskel started reviewing films I always found my views aligning with the Ebert half of the aisle. As he and I have grown older, that alignment has only strengthened. Lately, Roger has also earned my respect as a political voice of reason. In a piece out this week, Ebert takes the fringe elements of today’s political society to task for their increasingly bizarre and worrisome tirades against the President, even in the face of logic and reason.

A great example of what Ebert’s talking about is today’s announcement that the United States and the city of Chicago lost the bid to host the 2016 Olympics. In the past week President Obama flew to Europe to throw his hat in for his country and try and convince the IOC that Chicago was the right place at the right time. As soon as the bid failed, conservatives all across the board cheered the loss and berated Obama for his failed attempt to bring the massive event home. This despite the fact that hosting the games would have undoubtedly been an economic boon for Chicago as well as the country as a whole. Tens of thousands of jobs would have been created, billions of dollars in revenue generated and goodwill for the U.S. spread around the globe.

Sadly, right-wing fringe hypcrites such as Michelle Malkin, Glenn Beck and Rush Limbaugh would rather see shame come to our country and our President than have Obama be on the side of success. These gas bags have the gaul to root against their country in the midst of massive economic hardship simply because they want to spite Barack Obama. Self-indulgent children, one and all.

These are the very same fringe elements that have been whipping up fear and loathing against the young administration in the hopes of bringing it to utter ruin. They think nothing of ignoring facts and pushing their own agendas even in the face of massive contradictions, some of which they themselves have railed against in the past. They call Obama Hitler, they claim he’s not an American, they want you to believe he’s trying to brainwash your children or that he’s the most ineffectual President of the modern age. In his latest journal entry Roger Ebert speaks out:

“These beliefs are held by various segments of our population. They are absurd. Any intelligent person can see they are absurd. It is not my purpose here to debate them, because such debates are futile. With the zealous True Believers there is no debating. They feed upon loops within loops of paranoid surmises, inventions which are passed along as fact. Sometimes those citing them don’t even seem to care if you believe them. Sometimes they may not believe them themselves. The purpose is to fan irrational hatred against our president.”

He goes on to say:

“They are told to oppose, even hate, those who might be trying to help them. Leaving all ideology aside, who in his right mind doesn’t want an affordable health insurance plan for his family and his loved ones? Who doesn’t believe religion, any religion, does not belong in the schools? Who really thinks the census, which is a vital tool of democracy, represents some kind of occult threat? If census figures had been frozen 50 years ago, most of these people would be disenfranchised today. Who can seriously compare American president to Hitler? Who believes a man who attends church more regularly than any president since Carter is an atheist?

What is the benefit of this hate? What good can come of it? Where might it lead us?”

When an entire segment of the population roots against their President to fail (be it Bush or Obama), something is seriously wrong. I came to believe that George W. Bush was bad for the country, but never once did I wish him to fail in his mission to stamp out terror and keep the United States safe from violence. I longed for checks and balances to curb Bush’s disregard for the rule of law but I never abdicated insurrection against his authority. I believed him and his efforts were misguided but I never compared him to Adolf Hitler or cheered when the results of his actions had a negative impact on my country.

All of these things are happening now with Obama and his administration and we’re only 8 months into a 4 year term. What will the festering fringe be like a year, two years from now? How can “the center hold” in such an atmosphere? Occasionally there are voices of reason from the right as there were today with Joe Scarborough’s piece applauding the President for attempting to capture the Olympics, but they are a dying breed.

It seems like all the reasonable people in this country are hogtied in the back of an ’87 Buick, kidnapped by the lunatic currently at the wheel. The right thinks the driver is the President, but as most sane people can see the car is driven not by Obama but by the fringe elements of our society. As precious seconds pass, the car speeds up and careens towards certain disaster. It has all the makings of a blockbuster movie, but it’s one that neither I, nor Roger Ebert can recommend in the least. Thumbs waaaay down from the both of us.

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Losing iReligion

A great deal has been written about the App Store, both good and bad, and much of it comes from developers I know and respect. It almost seems pointless to add my own thoughts to those who are more widely known and respected than I am, but given how my feelings have evolved regarding the App Store recently I think it’s worth a shot. If what I have to say gives a potential iPhone developer reason pause and re-examine their entry into the space then it will have been worth it.

The App Store is broken. I know from the outside glancing in, it may not look that way but it is. It also doesn’t seem like it’s broken from Apple’s point of view since the store and its tens of thousands of software titles have helped place the iPhone firmly at the head of the smart phone industry. But speaking as a small developer who’s been releasing Mac software for over a decade, the App Store is broken. The ironic part is that if you had asked me this a few months ago I would have denied it with my dying breath.

Since it first launched in July of 2008, the App Store has been evolving and changing to suit the needs of both Apple and consumers. Unfortunately for developers many of these changes have hurt more than they have helped. The utter race to the bottom of the pricing structure by thousands of developers has created tremendous pressure to set applications at either free or near free price points. I know this first hand because when Twitterrific for the iPhone first debuted we set it’s price at $9.95 which, by today’s App Store standards, is almost unheard of. It wasn’t long before lagging sales and increased pressure from competition forced the Iconfactory to lower the application’s price to $3.99, still “expensive” by App Store standards. Not only was the price lowered, but the feature set was more than doubled and yet many users still complain it costs too much. While these changes represent perks for users, it also means that sustaining profitability for a given piece of software in the App Store is nearly impossible unless you have a break-away hit.

This leads me to the next point of failure for the App Store – visibility. Everyone has heard about the so-called “gold rush” certain developers have experienced. Flight Control’s 1.5 mil sales record. Trism’s incredible $250,000 short-term bonanza. But for every one of these lottery wins in the store, there are hundreds, if not thousands of developers who see little if any return on their investments of time and money. What’s worse, the success or failure of a particular piece of software in the App Store depends as much on Apple deciding to feature your creation as the creation itself. One can shift the tables in one’s favor with a sizable advertising budget, but many of us like the Iconfactory don’t have such generous resources at our disposal.

When the Iconfactory & DS Media Labs released our latest iPhone game, Ramp Champ, we knew that we had to try and maximize exposure of the application at launch. We poured hundreds of hours into the game’s development and pulled out all the stops to not only make it beautiful and fun, but also something Apple would be proud to feature in the App Store. We designed an attractive website for the game, showed it to as many high-profile bloggers as we could prior to launch and made sure in-app purchases were compelling and affordable. When the moment came, Ramp Champ shot up the charts quickly but just as quick, it hit a brick wall. Within days the app that had peaked at #56 on the top paid chart fell off the top 100 despite receiving praise from users and reviewers alike. The lack of store front exposure combined with a sporadic 3G crashing bug conspired to keep Ramp Champ down for the count.

A new version that corrected crashing was completed quickly, but once again the App Store reared it’s broken head as the review process kept the fix out of user’s hands for almost two weeks. By this time it was too late and momentum had been lost. Despite a “What’s Hot” feature by Apple in the App Store, Ramp Champ’s sales have not lived up to expectations for either the Iconfactory or DS Media Labs. What’s worse, many of the future plans for the game (network play, online score boards, frequent add-on pack releases) are all in jeopardy because of the simple fact that Ramp Champ hasn’t returned on its investment.

In order for a developer to continue to produce, they must make money. It’s a pretty simple concept and one that tends to get lost in the excitement to write for the iPhone. It’s difficult for me to justify spending 20-50 hours designing and creating new 99¢ levels for Ramp Champ when I could be spending that time on paid client work instead. I would much rather be coming up with the sequel to Space Swarm than drawing my 200th version of a magnifying glass icon. But I’d also like to have some assurances from Apple about reducing the length of the App Store approval process, having the ability to respond to factually incorrect iTunes reviews, not be limited to 100 beta testers, or that large, prominent developers won’t always get preferential treatment. In short, I’d like to know things will be fixed and I don’t mean merely posting a page of marketing text in iTunes Connect.

It is a truism that everyone who creates content is a control freak. From fine artists that decide what gallery their work will hang in, to architects who scratch tooth and claw with stubborn clients about what materials will be used in construction. Software developers are no different. We all want as much control over our creations as we can possibly have and the App Store in it’s current state has removed a significant level of control from our hands. I’m not ready to throw my lot down with those who have renounced the platform just yet, but unless some significant changes come very soon, myself and others like me will have no choice but to focus our development efforts elsewhere.

UPDATE: Several developers have contacted me and told me privately that they think it isn’t so much the App Store that’s kept Ramp Champ from being a success as it is the game itself. Given the fact that Freeverse’s newly released and shallower ‘Skee Ball’ currently sits at #6 in Top Paid apps in the store, part of me wants to agree. I could second-guess myself about what didn’t go right with Ramp Champ but in my heart of hearts I know RC is better than 90% of the games that get to the top of the list. I have to keep telling myself that what doesn’t kill us will make us stronger in the end. Hopefully.

UPDATE II: Seems I’m not the only one cooling to the idea of developing for the iPhone. Macworld’s Dan Moren reporting from the C4 independent developers conference says many of the developers are frustrated at their lack of control in the App Store. I’m glad to know I’m not the only one.

UPDATE III: Marco Arment has written an excellent piece that addresses my post. I agree with much of the analysis there and tend to think that their may indeed be “two App Stores” so to speak. As a result of suggestions from both Marco and the commenters here, Ramp Champ’s vague app store description has been re-written and new screen shots posted to show more content. Thanks to everyone who suggested these changes, I think they will definitely help sales.

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My Top 10 Sci-Fi / Fantasy Shows

The writers over at IO9 recently put together a mega-post of their top 100 sci-fi and fantasy shows of all time. While I agree with many of their selections, the top 10 left something to be desired. They say if you want to build a better mouse trap you had better do it yourself so I’m only too proud to present you with my list. Here is my definitive collection of my 10 all-time favorite science fiction and fantasy television shows. Some of these may very well be your favorites too so I encourage you read on and then post your personal list in the comments below. Engage!

SPOILER WARNING: This post contains both minor and major spoilers for the TV shows discussed. If you don’t want to know key plot points, then you should skip the series you’ve not watched. Now you know and knowing is half the battle.

• • •

Xena: Warrior Princess

1995 – 2001

When Xena: Warrior Princess first hit the scene in 1995 it seemed like little more than a cheesy ode to the likes of Conan the Barbarian. But as the story lines and the characters evolved, Xena quickly amassed a large fan following. The on-screen chemistry between Lucy Lawless as Xena and Renee O’Connor as Gabrielle was undeniable and the writers took advantage of it whenever possible. The “close” relationship between the lead characters became a rallying cry for gay and lesbian fans of the series and helped boost Xena beyond mere comic book camp. No matter what outlandish villain the duo faced, their strengthening love and loyalty for each other always felt real. Add in some serious amounts of action, on-location cinematography and the show’s ability not to take itself too seriously and you have a fantasy adventure that lands Xena in my number 10 spot.

Favorite episodes:

A Day in the Life
The Bitter Suite
A Comedy of Eros

• • •

Mystery Science Theater 3000

1988 – 1999

“If you’re wondering how he eats and breathes and other science facts… LA LA LA then repeat to yourself it’s just a show, I should maybe just relax!” Fans of MST3K have no doubt that it’s one of the best television shows ever to grace the airwaves. Granted the science fiction aspect of Mystery Science Theater was simply a vehicle for heckling old cheesy movies, but the hook worked. Each week we’d tune in to see the latest invention exchange followed inevitably by the stinker movie that Joel or Mike & the Bots would be forced to endure.

MST3K always played to the intelligence of its audience and threw out obscure references that only the most hard-core geeks would find funny. I am proud to say I was one of those geeks and so the show never failed to please. Japanese monster movies were always a sure fire winner, but so were the plethora of public service films that MST3K loved to roast. Who can forget A Date with Your Family? Salad needs more butter, mother!

Favorite episodes:

Invasion U.S.A.
Space Travelers
Boggy Creek II: And The Legend Continues

• • •

Doctor Who

1963 – Present

Doctor Who holds the distinction of being the longest running science fiction show on television. The British born sensation has been a favorite of mine since I first started watching the series in the Tom Baker years. Through the decades the writers behind Doctor Who have managed to keep audiences coming back for more thanks to the cleverest plot device in sci-fi history – regeneration.

When the character of the Doctor “dies”, his body regenerates into a new form, conveniently played by a new actor. So even though the infamous Daleks, Cybermen and Sontarans may be retreads, how the Doctor deals with them constantly feels fresh. Add in an ever evolving set of traveling companions played by a wide range of actors and you have a creation loved by fans around the world.

Doctor Who occasionally flirts with “monster of the week” syndrome, but more often the writing, acting and stories all form a cohesive whole that is the stuff of science fiction legend.

Favorite episodes:

Bad Wolf
School Reunion
Blink

• • •

Farscape

1999 – 2003

Although Farscape held obvious similarities to an earlier sci-fi favorite, Buck Rogers, it was ultimately the show’s attention to detail, snappy writing and marvelous aliens that made it such an endearing series. Conceived by Rockne S. O’Bannon and produced by Jim Henson Productions and Hallmark Entertainment, Farscape went out of its way to create characters and aliens the likes of which, no audience had seen before. From the living space ship Moya and her admirable companion, Pilot to the gorgeous blue-skinned Zhaan, Farscape bucked Star Trek’s trend of portraying aliens as humans with “bumpy noses”. The incredible special effects were indeed awesome, but it was frequently the complex relationship and sexual tension between the lead characters of John Crichton and Aeryn Sun that made Farscape one of the greats.

When it was suddenly and unexpectedly cancelled by Sci-Fi Channel CEO Bonnie Hammer in 2003, fans like myself were devastated. Luckily Farscape has survived in various forms beyond its cancellation and continues to be a source for stunningly original story lines and strong female characters.

Favorite episodes:

Crackers Don’t Matter
Out of Their Minds
Revenging Angel

• • •

Futurama

1999 – 2004

If ever there was a television show created by geeks for geeks, Futurama would be it. Futurama was penned by Matt Groening of “The Simpsons” fame and developed for TV by Groening and David X. Cohen. Both men have a huge admiration for science fiction in film and TV and every episode oozes with reverence for those that came before it. Futurama also boasts some of the most versatile voice actors ever to hit the small screen such as Billy West and Lauren Tom. The original animated series is among my all time favorites to watch over and over with quotable lines of dialog and characters that often leave me in stitches. The show is also notable for its frequent celebrity guest appearances such as Al Gore, Stephen Hawking and almost the entire cast of the original Star Trek.

Comedy Central recently announced it is bringing Futurama back from the great beyond with an entire run of all-new episodes. As far as this geek is concerned, it couldn’t have happened to a nicer bunch of animated aliens, robots and disaffected starship captains. Oh my, yes!

Favorite episodes:

Love’s Labours Lost in Space
Kif Gets Knocked Up A Notch
Parasites Lost

• • •

Star Trek: The Next Generation

1987 – 1994

In the late 80’s Star Trek creator, Gene Roddenberry, finally managed to launch his sequel to the original Star Trek. As Gene penned an update to the Trek universe, he cleverly kept the best parts of the original (the struggle to understand humanity, exploration of the unknown, loyalty & morality) and jettisoned the rest. Roddenberry also knew he didn’t want retreads of Captain Kirk, Doctor McCoy or Mr. Spock, but he did want characters that were just as strong and vibrant.

Instead of a youthful man of action, Roddenberry invented Picard, a captain based as much in exploration and intelligence as Kirk was in machismo. The character of Spock was reinvented into that of the android Data, played masterfully by Brent Spiner who should have easily won an Emmy for his work on Next Gen. The design of the Enterprise, the crew’s gadgets and even the look of the bad guys radically changed. While the resulting effort was impressive (especially for Trekkers), the show stumbled for the first two years.

The Next Generation started to hit its stride with the Emmy Award winning season three cliff hanger “The Best of Both Worlds” and really didn’t look back for the rest of its seven year run. By any measure the acting, special effects and stories behind Next Gen were always top notch. Unfortunately the show was saddled by the very element that gave it life – syndication. Since the show’s time slots varied from market to market, producers frowned on having multiple episode story arcs that audiences would have to keep track of from week to week. Instead Paramount pushed Roddenberry for compartmentalized plots that didn’t require continuity or audience loyalty. While Next Gen did occasionally dabble in long-term story development, it wasn’t until its successor, Deep Space Nine came of age, that writers were able to take advantage of season long arcs. The need for Star Trek: The Next Generation to fit neatly into 45 minute stories is what keeps it from being higher on my list of favorites. Everything else about TNG earns the show my number 5 spot.

Favorite episodes:

The Best of Both Worlds Pt 1 & 2
Yesterday’s Enterprise
Data’s Day

• • •

Buffy the Vampire Slayer

1997 – 2003

To say that Joss Weadon, creator of shows like Buffy, Firefly and Dollhouse has a rabid fan base would be an epic and geeky understatement. Weadon’s fictional universes are intricate, compelling and crafted with cauldrons full of love. Such was the case with Buffy the Vampire Slayer which began life as the TV reboot of the failed movie of the same name. Starring Kristy Swanson as Buffy, Joss later admitted none of the film’s characters were what he had envisioned.

What Joss created with the help of Sarah Michelle Gellar and the rest of the WB’s Buffy cast were stories and characters that quickly became a cult hit. Teenagers all over the country easily identified and thrived on the every day problems of these high school students who just happened to live on the Hellmouth. As the show progressed, the relationships that Weadon built between Buffy, Giles, Willow, Xander and the rest gave the Buffyverse a strange sense of familiarity even in the face of utter fantasy and chaos. Like Xena, Buffy was one of the first weekly TV shows to portray a strong, gay main character, that of Willow Rosenburg which reflected America’s growing comfort with such issues being portrayed on national television. Other controversial topics tackled on Buffy included drug addiction, school shootings and even rape, all cleverly framed and discussed within the guise of a fantasy setting.

Those who watched Buffy the Vampire Slayer will often cite it as one of their very favorite shows. Sadly, there are scores of people who won’t go near it simply because they judge the book of Buffy by its cover. To these people I say – give the Slayer a chance. The show was smarter, more poignant and often more entertaining than any police, medical or legal drama it aired against during its entire six year run. Yes, it’s that good.

Favorite episodes:

Hush
Once More With Feeling
Tabula Rasa

• • •

Star Trek (Original)

1966 – 1969

IO9 listed the original Star Trek as their number one scifi show of all time and I can certainly understand why. Back in 1967 audiences had never seen anything like it. The show as dreamt up by Gene Roddenberry, envisioned a future where man had learned to put aside his differences and work together in harmony. The crew of the Starship Enterprise was populated with every facet of the human race and even one very special Vulcan. Lead by the courageous Captain Kirk, Star Trek boldy went where no man had gone before and set the pattern for a billion dollar science fiction franchise in the process.

Many people have tried to articulate what made Star Trek so popular. Some have theorized that at a time when social and political turmoil was at its height, Star Trek’s positive outlook for the future gave audiences something hopeful to grab onto. But for many kids like myself growing up in the 70’s and seeing Star Trek in syndication, it was always about the relationship between the three friends – Kirk, Spock and McCoy, that made Star Trek such a childhood favorite. As a kid I could never stand the episodes where Kirk and Spock, either via alien influence or shared misunderstanding, were pitted against each other. My favorites were always the stories that allowed Kirk and Spock to team up and solve problems, be they alien, moral or spiritual, together.

By any of today’s television standards, the original Star Trek seems quaint. The show’s effects have been remastered, and the acting is often over the top, but the appeal of the characters and the strength of the underlying stories are undeniable. If they weren’t, Kirk, Spock, Sulu, Scotty and company would never have evolved to become the pop culture icons they are today. The show gave all of its fans hope for the future, inspired generations of youngsters to become doctors, scientists and engineers and preached concepts of tolerance and diversity. Not bad for what Gene Roddenberry once pitched to NBC simply as “Wagon Train to the stars.”

Favorite episodes:

The Ultimate Computer
City on the Edge of Forever
The Doomsday Machine

• • •

Battlestar Galactica (New)

2003 – 2009

If Ron Moore’s re-imagined Battlestar Galactica had remained as strong throughout its entire run as it was in its first two seasons, the show would have easily been my number one choice. When it aired in 2003, BSG was met with a firestorm of criticism from fans of the original series for everything from cylons looking like humans to Boomer and Starbuck’s portrayal by women. Moore wisely ignored the critics and forged ahead with his gritty vision to bring us the story of the destruction of the Twelve Colonies at the hands of the merciless robot Cylons.

The show immediately delved into political and sociological intrigue as it gave us some of the most realistic characters ever to be written for a science fiction series. From the honorable Adama who struggles to lead his fleet to Earth, and Laura Roslin, the school teacher who has the weight of humanity thrust upon her, to the heroic Starbuck and conniving Gaius Baltar, Galactica is replete with classic archetypes. The show moved at lightening pace and wove themes of religion, genocide, sexuality and redemption with the skill of a master tailor.

The failure of Battlestar Galactica is one that often hits series riding high on a wave of popularity – it failed to adequately plan for its final destination. As the third and fourth season progressed, it seemed clear that Moore didn’t have a clear plan about where he wanted to take his characters. The show spent years building up questions fans were dying to have answered in solid, satisfying ways. Instead the audience had to deal with multiple “plot dumps” as well as characters like Starbuck and Cavil morphing to become shadows of their former selves. The writers concentrated story lines around discovering “The Final Five” and gradually turned the dreaded cylons into humanity’s tenuous allies.

Battlestar Galactica was at its best when action was high, characters were true to themselves and humanity’s survival was hanging by a thread. There were enough of these moments to push BSG all the way up to my second favorite sci-fi show of all time. If the final season of Galactica had been even 1/4 as strong as the first, I dare say it might have gone down as one of television’s best dramas. Instead it stands as an impressive example of how a talented writer can rework a strong, original concept and turn it into a compelling, epic story for our generation.

Favorite episodes:

33
The Hand of God
Exodus Pt 1 & 2

• • •

Star Trek: Deep Space Nine

1993 – 1999

So here we are at my favorite sci-fi and fantasy show. Deep Space Nine holds this special place in my geeky heart for many reasons, some of which I’ve written about before both here and at the Sci-Fi Cast. Putting aside the top notch acting from Avery Brooks, Andrew Robinson, Nana Visitor, Rene Auberjonois, Armin Shimerman and the rest, Deep Space Nine dared to do things other scifi series, especially Star Trek, didn’t.

Also, unlike Battlestar Galactica which started out hitting on all cylinders, it took several years for DS9 to find its footing. Although looking back now, you never would have realized this because DS9 was an immediate hit with fans and critics alike. The show was nominated for Emmy Awards every year of its run in makeup, cinematography, art direction, special effects, hairstyling, music (direction and composition), and costumes. In 1999 Deep Space Nine was rated the #1 syndicated show in America. The cast was even featured on the cover of TV Guide a total of ten times during it’s seven year run. Not bad for a show that constantly struggled to emerge from the shadow of the Next Generation. Despite its success, looking back on the series now it is easy to spot how the writers struggled to find voices for Odo, Quark and even Sisko at the show’s outset. It wasn’t until Ron Moore joined the production in season three as a supervising producer that the show’s direction started to solidify.

From the show’s conception the writers had dared to mix a volatile topic like religion into the heart of Deep Space Nine. But as the seasons progressed, Sisko’s struggle to reconcile his position as a Starfleet captain with that of Bajor’s most important religious figure, the Emissary of the Prophets, provided the fuel for propelling his character forward. The continuing theme of the occupation of Bajor by the Cardassians not only gave the actors solid material, but it also stayed true to Roddenberry’s vision of Trek’s “mini morality plays”. The chemistry between DS9 duos Kira & Dukat and Garack & Bashir were a delight to behold week after week and kept the audience wanting more. Deep Space Nine also allowed Star Trek fans to get a peek at married life through the union of Worf and Dax, a highlight of seasons 5 & 6.

Finally, as Deep Space Nine’s run neared completion, the ever-worsening threat of the war with The Dominion proved to be a spring board for story after incredible story. It provided the ammunition the writers needed to to push the envelope with multiple episode arcs and skillfully allowed for the construction of dramatic plot points over the final four seasons. Unlike BSG which went out with a whimper, Deep Space Nine’s final season was a roller coaster ride peppered with humor, awesome character development and satisfying, emotional resolutions to long established plot points and questions.

Deep Space Nine is my favorite sci-fi show because it took all the best parts of Star Trek and combined them with all the best parts of a yet-to-be-written BSG. It wove these aspects together with incredible acting, masterful special effects, skillful storytelling and a respect for its audience. I’ve watched all seven seasons of DS9 at least five times and it keeps getting better every time I revisit it. The same cannot be said for Next Generation, the original Star Trek or even Battlestar Galactica and that’s why Sisko and company is at the top of my TV heap.

Favorite episodes:

In the Pale Moonlight
The Sacrifice of Angels
Trials and Tribulations

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Mr. Jobs, Domino’s Calling!

I’ve recently discovered creating a successful iPhone application is a lot like baking a pizza. Take the best ingredients, like skillfully crafted code, bold and flavorful interface design and combine with a dash of love and you may end up with a delicious dinner. Unfortunately for App Store developers, once you’ve rolled the dough, spooned the sauce and added the toppings, the delivery process itself can often be frustrating.

Apple’s process of getting apps reviewed and posted to the App Store leaves much to be desired. Once submitted, we developers must sit back, cross our fingers and hope everything is in order so that the “pizza” makes it to your device in a timely fashion. One of the criticisms of the App Store in recent months is that it can take more than 2 weeks to have an app make it’s way through the review process, sometimes only to end in rejection. When this happens, the problem must be corrected, the app resubmitted and the developer goes to “the back of the line” and starts all over again.

Since most developers would rather have too much feedback rather than too little, one way to ease the pain of the review process would be to add more feedback. Developers love feedback, whether it comes in the form of bug reports, reviews, emails or simple sales figures. In the world of home pizza delivery, when it comes to awesome feedback, no one beats Domino’s.

When a customer orders a pizza from Domino’s online, they receive instant feedback on the status of their order via Domino’s über-cool pizza tracker. The tracker tells you where in the cycle of delivery your pie is, what time it started the last phase and who’s currently working on it. It may sound corny, but this is exactly the kind of feedback developers need when submitting software to the Apple App Store. Imagine a meter that outlines each part of the approval process with time and date annotations for each step. The App Tracker would be of enormous assistance to developers, ensuring proper completion of each part of the submission process. A developer could track their “pizza” as it made its way to the store and get a better sense of when to expect final delivery. It could also help Apple internally so they know what phase a particular application was last in if a problem arises.

Such a system would allow companies to better plan their product’s marketing efforts and direct their resources more efficiently. Not to mention reduce the level of stress associated with being left in the dark regarding your application’s approval. Apple recently implemented a small counter for developers to let them know what the average approval time for their applications are in iTunes Connect. This was a great first start, but I suspect that with a bit of love, and a few lessons from the folks at Domino’s, getting through the app store approval process could be as easy as pie.