Most days, being a developer on the App Store is a little like this:
Everywhere you look, more and more people feel they are entitled to something they’re not. I and others have written about the obscene level of entitlement some users feel is owed them when they download apps from the App Store, and to be sure this is still a huge problem today. Lately however, I’ve been observing another form of app entitlement and honestly, it has got to stop – iPhone 6 Plus users who think all interfaces should be designed to both fit their jumbo phones AND still allow one-handed use.
When Apple introduced the iPhone 6 Plus and it’s enormous 5.5″ screen, it clearly filled a much-needed gap in the iOS universe. Users had been clamoring for more screen real estate for years and when it finally arrived, they rejoiced. Over time however, these users have developed a sense of entitlement that the apps they run should place all controls at or near the bottom of the screen where they can be reached by the thumb. Sorry, but like Captain Picard in First Contact, I’m drawing a line in the proverbial sand. No, iPhone 6 Plus users don’t get to dictate interface design for the rest of us.
Like it or not, buttons at the top of the screen are not going away any time soon. Developers need every bit of screen real estate to logically lay out controls consistently across a host of device ranges and configurations. From the tiny iPhone 4 to the popular iPhone 6 and the iPad there’s a method to our madness. It might seem like a great idea if every single button, tab, actionable element and control were within thumb’s reach, but that simply isn’t possible, nor is it actually desirable.
When Apple developed iOS, the experts charged with designing its interface laid out regions of the iOS screen for specific interactions. Since the entire navigation stack generally flows from left (where you were) to right (where you are going), the button for closing or going back a level is at the upper left. Creation of new content or taking action on that content, like adding a calendar event or sending an email or a tweet, is usually found at the upper right. Tab controls can be either at the top or the bottom, though generally they are usually found at the bottom. In this way, a user who picks up an iPhone 4 has a reasonable expectation that similar types of controls will appear in similar places when she picks up an iPhone 6 Plus. This helps maintain usability and UI consistency for all apps, not just those that run on jumbo phones.
There are ways that developers can help facilitate one-handed use when it’s appropriate. The swipe to go back gesture is a great innovation Apple introduced back in iOS 7 and is a thumb-saver on larger phones. Many apps no longer require you to reach up and tap “Back” to go back, you can simply swipe from the left edge of the screen to navigate back one level. Apple also implemented Reachability (double tap the Home button to lower the entire screen temporarily) to help reach interface elements at or near the top of the screen. But for some users, these gestures are simply not enough. The thing they forget is that by opting for a large device they gained a huge, highly readable screen but they also sacrificed some level of UI convenience. iPad users have been dealing with this trade-off for years, that’s the nature of the beast, like it or not.
When I first heard about the rumored existence of the iPhone 6 Plus and its huge screen, I wondered how Apple would reconcile its long-held tenet that one-handed use reigned supreme with that of it’s upcoming larger device. Apple even built an entire marketing campaign around the advantages of smaller iPhones vs their larger Android counterparts. But when the Plus was released, Apple quickly abandoned that philosophy in order to sell millions of 6 and 6 Plus’. Funny how that happened.
The problem with these users is that they often think like the Borg – they want the best of both worlds – larger screens and an interface that lets them use every app one-handed. As someone who designs for the screen, I’m here to tell them that until humans evolve longer thumbs that simply isn’t possible. At some point (iOS 10?) Apple may come up with a completely new interface paradigm for iOS, but in the meantime it’s best if they start dealing with reality. Whether it’s assimilating Starfleet personnel or playing with your apps, sometimes you just need to use two hands.
Much has been made over the years about how the App Store could be improved for both developers and customers. Areas like interactive reviews, trial periods, an App Store VP and paid upgrades are all important. One of the key areas many agree is the biggest problem Apple has yet to correctly address is discovery. For small developers like myself, a potential customer’s ability to find your app on the App Store is critical. If customers can’t easily discover and download your software, your app (and indeed your business) has little chance of survival.
The App Store now has over 1.2 million apps available to consumers and with such a wide range of products, it’s more important than ever people are able to quickly find and what they are looking for. Developers have known for years that searching for something in particular doesn’t always yield the results you’d expect, but often it’s downright ridiculous.
Take Twitterrific, the 3rd party Twitter client that my company, The Iconfactory, created back in 2007 and released on the App Store in 2008. Twitterrific was there at the launch of the App Store and the latest iteration, version 5, is available even today, seven years later. Despite many 3rd party Twitter apps going the way of the dodo, Twitterrific, Tweetbot and a few other hearty Twitter clients have survived and sometimes even thrived. This despite Apple’s search results, which bear little resemblance to what a typical user might expect when searching for a simple, straightforward term like “Twitter” on the App Store.
The following list was generated by a manual App Store (iPhone) search on Nov 15th, 2014 for the term “Twitter”. To make the list easier to parse, I’ve called out all apps that allow a user to directly read AND post to Twitter in bold. Everything else is either a game, a utility, or some other social network enhancement. The official app from Twitter is naturally the first result, but the next actual Twitter client (Hootsuite) doesn’t appear on the list until #20 and the next one after that comes in at #62. Even the mega-popular Tweetbot isn’t returned in the results until position #81 and even then, the older v2 of Tweetbot (for iOS 6) comes first. Where’s Twitterrific? Although it contains the word “Twitter” in the app’s name, Twitterrific isn’t seen in the list until you scroll all the way down to #100.
5. Pick Jointer
6. Happy Park
7. Crop Pic
8. Wayze Social GPS
10. InstaCollage Pro
11. Symbol Keyboard
12. Find Unfollowers
13. Cool Fonts
15. Big Emoji
16. Get Followers
17. Framatic Mess
18. Alarm Clock HD
21. Emoticon Art
22. Textizer Fonts
23. 4 For Follow
25. Just Unfollow
26. Unfollow for Twitter
30. New Cool Text
33. Tweetcaster for Twitter
35. Camera Awesome
36. InstaEffect Effects
37. Emoticons and Emoji
38. TwitBoost Pro
40. Insta Scrapbook
44. Facetouch HD Light
45. Paper Toss Friends
47. Frame UR Life
48. HayWire Text Free
49. Nimble Quest
50. InstaCollage Pro
51. TweetBoost Pro
52. Right Behind
54. Follow Tool for Twitter
55. Color Cap
56. Emoji for iOS 8
58. Emoji Emoticons
60. Emoji 2 Emoticons
61. Fonts-Cool Font Maker
62. Echofon Pro
63. LiPix Pro
64. Alarm Clock HD
65. Smilebox Moments
66. Everypost for Social Media
67. Google Apps Browser Plus
69. VPN Express
70. ÜberSocial for Twitter
71. You Doodle
72. TweetBot 2 (iOS 6)
73. Stocks Live
74. Stocks Live Essentials
77. Oz Quake
78. Buffer for Social Media
79. Yahoo! News Digest
80. Wefollow for Twitter
81. TweetBot 3
82. Photo Notes HD
83. Emoji Art and Text
84. Find Unfollowers Pro
85. Followers for Twitter
86. Follower Boost for Twitter
87. Color Effects FX HD
88. Double Ball
89. TwitGrow for Twitter
90. Twittelator Pro (iOS 6)
91. Emoji Art
92. TwitBoost Pro for Twitter
93. Jedi Lightsaber
94. Get Followers for Instagram
95. Aqua Emoji Keyboard
97. Emoji for Messaging
98. Facely HD for Facebook
100. Twitterriffic 5
102. FollowBoost for Twitter
103. Hyperlapse for Instagram
106. Text Pics Free
108. Followers + for Twitter
109. Emoji Keypad
110. Follower Plus
112. Wow Followers for Twitter
113. Table Top Racing
114. TwitBird Free for Twitter
115. Singing Texts
116. Dice World 6 Free
117. Cool Frames and Picture Effects
118. Bamboo Wallet
119. JustFollow for Instagram
120. Twitter Check
121. TurboBoost for Vine
122. PhillyD Official
123. Hybrid Fonts
125. Color Zen
126. Keyboard Pro
127. Symbol Keyboard
128. Tweetlogix for Twitter
148. Echofon for Twitter
167. TweetList (iOS 6)
Every app in bold on this list should precede every other app (save the official client) in the results. This is especially true of apps that are not optimized for iOS 8, yet some apps built for iOS 6 (not iOS 7, 6!) come first. Why? Why games appear on this list at all is a mystery, they are by far the least relevant and don’t even get me started on #18 “Alarm Clock HD” and #93 “Jedi Lightsaber” (really?). Twitter’s own Vine app doesn’t appear here until #34 and some would argue it should be result #2, and rightfully so. It’s obvious that Apple’s search algorithm needs adjusting so it’s weighted not towards downloads or popularity, but relevance.
Finding apps for a small niche category like Twitter clients is relatively easy. Imagine how hard it must be to find a particular game in the vast wilderness that is the App Store if you don’t know exactly what you’re looking for. Until Apple decides to take definitive steps to improve search results, either via human curation, or by lowering dependencies on popularity, easy discovery in the store will continue to be a major problem. Unfortunately for small developers who need paying customers to survive, time is quickly running out.
PS – One thing I learned while compiling this post is that there are a lot of apps that purport to help you boost your follower count on Twitter. Like tons. That and emoji apps. Who doesn’t like emoji though?
PPS – One of the ways developers let Apple know that something is broken is by filing Radar reports for a given bug or improvement. Lots of developers have filed radars for the App Store’s irrelevant search results including Radar #18265234 from Simon Booth. In his report, Simon describes just how badly a search related to his music app Smilophone returns results. If you’re an Apple dev, dupe his radar, hopefully it will do some good.
For the past several weeks I was unable to download any app, paid or free, from the iOS App Store. Every time I tried, once I tapped the button to buy an app and input my iTunes password, the App Store would display the progress indicator as if it was about to download and then return to its default state. The app itself was never downloaded to my device.
At first I thought it was a temporary problem that would resolve itself. I tried restarting my iPhone and iPad (it was happening on both of my iOS devices) several times but that didn’t fix the issue. I tried signing out and back into iTunes via iOS Settings, but that didn’t seem to fix the issue either. I waited several days and tried again and again with no luck. My patience finally ran out and I made an appointment to see an Apple genius at my local Apple Store and thankfully he helped me resolve the issue. I thought I would share the steps he took with me for all those out there that might be having the same problem.
Here’s how he corrected the issue and got me back downloading apps on iOS:
1) Open iOS Settings > iTunes & App Store > tap your Apple ID and sign out
2) iOS Settings > General > Reset > Reset Network Settings
NOTE: This step will clear all of your current network settings including wifi passwords. You’ll have to re-sign back into all of your saved networks, but unless you have a ton of them, it really isn’t a big deal.
3) Restart your iOS device
4) Re-connect to your current network by re-entering your password
5) iOS Settings > iTunes & App Store > log back into your Apple ID account
If all goes as well as it did for me, you should now be able to download any and all apps from the App Store once again. Before you go through the steps of resetting the network connection completely, you might simply want to try logging out and back into your Apple ID first. The genius told me that this sometimes solves the problem, as does logging out and back into your account from another (different) device like a Mac.
Hopefully this process will work as well for you as it did for me and save you a trip to the Genius Bar. Good luck!
Chances are you’ve probably already heard all about the stunning new game from developer ustwo – Monument Valley that was released today. If the game is new to you, then let’s just clear the air right now – go buy it on the app store for your iOS device. Now. This is one of those instances where a piece of software is so stunningly beautiful, and provides such an incredibly rich experience, you’re really missing something if you take a pass. Here are just some of the things you’ll see in this amazing casual puzzler:
There’s a great deal to love in Monument Valley. From it’s rich, varied color palettes that change from level to level, to the extremely clever, M.C. Escher-like design of its levels, to the gorgeous soundtrack and audio effects, Monument Valley delivers at every turn. From the moment you start to play, it’s obvious how much love and attention the folks at ustwo have put into their creation. They’ve managed to design a complete gaming experience and bring it to you via the App Store for a minimal price. Too often games these days are filled with in-app purchases that prey on instant gratification to keep players interested. Monument Valley eschews all that in favor of creating a compelling, finite and beautiful environment for you to get lost in for a few hours of your life. The last few levels in particular are wildly inventive and especially challenging.
If you’ve read the reviews, then you probably know that Monument Valley’s play time is short. It took me a total of about 3 hours (off and on) from start to finish to complete all of the levels, and for some, that length may be a deal breaker. If you feel that way I have news for you – many awesome things in life are short but that doesn’t make them any less worthy of your time or money. You’ll probably spend more on your next meal out than you would on Monument Valley but that doesn’t mean you can’t enjoy both while they last. The game creators have said they focused on making a concise title that can be completed in a short amount of time on purpose. While this may be true, it doesn’t really matter to me because I know if the game is a success (which I certainly hope it is) then we’ll probably be seeing a great deal more of the mystical world of Monument Valley. Show your support of their efforts to bring you something wonderful and head over to the App Store and buy it, gift it and help spread the word by leaving a review today.
Today marks a new beginning for Twitterrific, the venerable third party Twitter client from the Iconfactory. Today we’re announcing the app is now free to download from it’s normal price of $2.99. We’ve added several in-app purchases to the app to help cover the cost of push notifications and tweet translation, but the bulk of the revenue to continue development will now come from Deck Network ads that will appear above the timeline. Twitterrific has been available in the App Store since day one and we’ve experimented with both paid and free revenue models. Why are we returning to the freemium model now? Simply put, we’re hoping that by making the app free to download and use, we’ll get Twitterrific into the hands of thousands more people and those additional users will help support development via the increased ad revenue far into the future. The best part is that thanks to new App Store receipt handling in iOS 7, existing paid users are grandfathered into the new model and don’t have to restore any purchases. The app, with all it’s features, just works.
There are lots of risks with moving to this type of revenue model, but version 4 of Twitterrific was by far our most successful and that version was supported by ad revenue from The Deck. No doubt levels of support will increase dramatically for us but that’s part of the trade-off of having successful, thriving software. I’m also personally curious to see if moving to the free model and increasing the app’s downloads by at least 1 or 2 orders of magnitude will improve Twitterrific’s search results in the App Store. Having the very first 3rd party Twitter app in the App Store returned after non-twitter clients in a search has never seemed right to me. If you’ve never tried Twitterrific in the past, there’s no reason left not to give it a go now and we also hope you’ll help us spread the word!
Ever since Apple announced iOS 7 at WWDC, developers have been coming to grips with what the new operating system will mean for them. There’s little doubt iOS 7 represents a huge opportunity for developers to get their updated products in front of massive numbers of new users almost overnight. But there’s another opportunity here for developers, one that’s been largely ignored up until now – paid upgrades. To be more precise, all new, iOS 7 paid versions of existing applications.
I’m sure many users are expecting developers of popular applications to simply update interface elements, compile some code and easily drop a brand spanking new version of their app onto the App Store for free. There’s little doubt that the majority of iOS 7 updates to existing apps will be free (which will please Apple), but I suspect there will be a surprising number of developers who will use the launch of the new operating system to completely re-boot their app, and why not? The visual and interactive paradigms iOS 7 mark a natural breaking off point and a perfect opportunity to re-coup costs. Some existing paid apps might even adopt an iOS 7 only strategy which means they’ll have no choice but to charge again.
As any developer knows, software doesn’t magically grow on trees. Significant reworks of existing apps can represent hundreds of hours of development time and depending on the complexity of the apps in question, require much more than simply updating graphics. Taking full advantage of new APIs, designing new interactions and more can represent a healthy investment, time is money after all. At what point in the update process does a developer decide she needs to charge for it? How many users will be alienated by charging again? Will these users be offset by the *huge* influx of new people Apple brings to the table with the launch of the new OS?
Perhaps a better way to answer the question might be, how willing would you be to re-purchase your favorite apps if they are optimized for iOS 7? Look at your device’s home screen and go down the list of apps you use most and ask yourself if you could live without it once you upgrade. I think that most users (at least those that matter to developers) would answer that they would gladly pay again if it means having the latest and greatest version of their favorite apps, at least I would hope so.
With the full-priced launch of Logic Pro X, it’s now pretty clear Apple won’t be implementing a paid upgrade mechanism in the App Store. Developers are forced into either giving free upgrades for life, nickel-and-diming users with in-app purchases or occasionally launching new, paid versions of their apps. At the Iconfactory, we typically offer new paid version of our apps (xScope, Twitterrific) about every 18 months with many free upgrades in between. Though there are always users who will complain about having to pay for all-new versions, the vast majority know that in order for an app to survive and flourish, they occasionally have to do their part and support its development. Hopefully the upcoming wave of apps updated for iOS 7, both free and paid, will help people fall in love with their apps all over again.
UPDATE: Just when you thought there was hope, a new report out indicates that the average price of apps in the App Store is now at an all-time low of just $0.19. Consumers continue to expect world-class software experiences in exchange for basically nothing. The author says that the freemium model may be a “wiser business move” in the long run but I disagree. It is much harder to recoup the cost of development if you have to postpone revenue much beyond launch of your product, especially if you cannot even guarantee success. If the trend continues, I don’t see how developers can make a living on the App Store.
There are basically two kinds of people who leave software reviews in the App Store. The first are users who genuinely want to add their voice to the chorus of users who have downloaded the software. They want to let other potential users know what they’ve learned in the hopes of helping them make an informed buying decision. They may encounter problems with the app, but overall they try to be open minded, fair and leave generally helpful reviews. If an app is good they generally say so. If a piece of software is poorly designed or implemented and deserves a low rating these users will go out of their way to describe why, which is great.
The second type of people who leave reviews do so for a simple reason – spite. They feel slighted by their purchase and want to do their very best to try and punish the developer in their small way by assigning a single star. They often accompany such reviews with unhelpful prose like “This app sucks, fix it!” or “Worst app I ever bought!” and so on and so on. These kinds of reviews are less than helpful to the developer of course, especially since Apple doesn’t currently provide a way for an app’s developer to easily get in contact with a review’s author.
As a developer, I’d love to be able to get in touch with both of these kinds of users to find out what I could be doing better with my software. Sometimes it’s possible to google someone’s App Store user name and track down a contact link, but more often it’s not. That’s why I recently decided I was going to start leaving my Twitter username in all my reviews I wrote on the App Store. Leaving a tangible point of contact for a developer gives them a way to reach out to you if you have specific issues with an app. Contacting them directly with your concerns is always best of course, but if you do leave a review, consider leaving your Twitter / contact info in the body of the review.
If you’re the type of user that wants to help improve an app, who wants to support the development of quality software through meaningful dialog, then owning your review would seem to be a no-brainer. And to all the one-star trolls who call the App Store home, I leave this sage piece of advice from my mom – If you can’t say something helpful, shut your damn pie hole!*
* I’m paraphrasing here
Back when Ramp Champ was released for the iPhone in August of 2009, it was one of only a handful of boardwalk style games in the App Store. Although it had taken much longer to produce than we had initially thought, all of us at the Iconfactory and DS Media Labs were proud of the effort. From its pixel-perfect artwork, and the fantastic original soundtrack to the design of Ramp Champ’s in-app purchases, every part was crafted with love. I wrote back then that the game was a huge risk for us as developers, but no matter what happened, I wouldn’t trade the experience for the world. All of us had tons of fun creating the game and the effort was hugely rewarding. Fans loved the rich graphics and cleverly designed puzzles that brought back memories of arcades and boardwalks long gone.
Shortly after Ramp Champ’s release, Skee-Ball by Freeverse hit the App Store and quickly stole Ramp Champ’s momentum. Skee-Ball was limited in its game play and far less graphically rich than Ramp Champ, but thanks to its straight-forward approach and realistic 3D physics, it became a huge hit. With Skee-Ball’s success, dreams of hitting the top 25 of the App Store quickly faded and although the game held its own, it never rose to the level that we had hoped it would. We produced several new add-on ramp packs for the game, but both the Iconfactory’s and DS’s resources were limited and we each turned our attention to other projects.
With the advent of the iPhone 4′s retina display 4 in June of 2010, Ramp Champ fans clamored for an updated version of the game with new high-resoultion graphics. The problem was that most of the content for the game was produced using raster (bit-mapped) graphics, not scaleable vectors and re-creating the entire game for retina proved cost prohibitive. For a while there was talk of a sequel that would be designed around all new vector graphics, and an internal prototype was even built, but it just wasn’t in the cards. Sometimes it’s difficult for small companies to devote time and money to a project when success is far from assured and such was the case with Ramp Champ. Its future seemed bleak indeed.
Then near the end of 2011, Ben Stahlhood and I started talking about DS Media Labs taking the reins of our favorite gaming son. DS had gone through some restructuring and was hiring fresh new talent to position themselves well for 2012. It’s always tough handing one of your most treasured creations to another to foster, but with Ramp Champ the move made sense. DS had been a fantastic partner in the game’s creation and we knew that if anyone was going to give Ramp Champ a bright future it would be them. With our development efforts focused on xScope, Twitterrific and the upcoming Astronut for iPad, we finalized the arrangement and I’m pleased with the result. I don’t know what’s in store for Ramp Champ any more than you do, but DS’s recent press release promises at least updated retina graphics, and I’m confident there will be much more to come after that.
All of us at the Iconfactory wish Ben and the gang at DS Media Labs all the best in their success. We look forward to rolling balls, knocking down those damn ducks and collecting tickets for even bigger and better prizes when Ramp Champ ultimately gets the update it so badly deserves. Good luck gang!
There are literally dozens of drawing/painting apps for iOS. Some of my favorites include Procreate, Penultimate, ArtRage and now Paper from FiftyThree, Inc. This new app burst onto the App Store recently and has been receiving a great deal of attention for its fresh approach to the genre of the sketch app. Much has already been written about Paper and so I’m going to try and cut right to the chase with my review by detailing things the app does well and areas where it’s lacking. If you want to know how Paper may or may not fit into your work flow, then by all means read on.
Above everything else, Paper keeps the interaction between the app and the user simple. This design decision is by far its greatest asset, but it is also its greatest weakness (more on this later). Getting into your sketchbook and starting work is dead simple. Thumb through drawings, access tools, and draw away. You can also add pages to your sketchbooks and share your work via Facebook, Twitter, Tumblr or email. There doesn’t seem to be a way to send drawings to the camera roll, but taking a quick screen shot does the job in a pinch. The entire app feels light, easy to get around in and, for the most part, doesn’t suffer from being over-designed.
Paper has one of the best media engines I’ve ever encountered in a painting or drawing app. The pencil tool as well as the watercolor brush behave almost like their real world counterparts and are a sheer joy to use. Drawing speed helps determine stroke width with certain tools, and opacity with others. The overall effect is wonderful.
Some will say this isn’t a plus for an app like Paper. Many users don’t appreciate having to unlock functionality inside of an app that they thought was initially free, but Paper’s implementation of their in-app purchases is extremely well done. You buy only the tools you want and the app even lets you test drive the brushes prior to purchase so you can get a feel for them. Finally, there is an “Essentials” bundle that gives a small discount compared to buying all of the individual tools separately. If I find an app compelling, I certainly don’t mind paying for it and Paper’s in-app purchase model lets me pick and choose the parts I like most.
Customize the cover of your sketchbooks. Blend colors with the paint brush. Effortlessly flip between drawings that beautifully highlight your work. The devil is in the details and Paper does a deft job of getting them right.
Could Be Better
The two-fingered gesture to step back (or forward) through your drawing is clumsy. Often times it takes me far longer to get to just the proper undo point with the gesture than it would if undoing was a simple button. I also sometimes make stray marks on the page when attempting to make the undo gesture. In addition, the number of undo states is far too small, especially when using techniques like cross-hatching. I also wish that rewinding would take you back through drawing a stroke little by little, but it doesn’t, it removes the last stroke in its entirety.
The selection of colors in Paper is extremely limited. There are a total of nine to choose from and of those, none of them are any shade of blue. The developer encourages users to go old school and mix colors to form new ones but the inability to select custom colors is a major deal breaker. I can’t use the app to sketch concepts for clients (or even myself) if I don’t have access to the entire range of colors I need, especially ones like blue and red.
The app is perpetually locked in landscape mode and it’s extremely frustrating. I presume the developers did this to accommodate the wide screen design of the main menu, but I sincerely hope they add the ability to use Paper in portrait eventually.
Unlike many other drawing/painting apps, once you place a mark on the page, that’s where it stays. There is no way to re-position a drawing or even a portion of one once it’s made. Some would say this simply echos a real-life sketch pad, but if I wanted a real sketch pad I would use one. I use Paper and apps like it because they give me additional flexibility when creating. Not being able to re-position elements on the page is frustrating and feels antithetical to the app’s overall design.
I want the ability to be able to zoom in and add details to my sketches or out and fill larger areas with colors quickly. Adding zooming would almost eliminate the need for various brush sizes, so if I had to choose between the two I’d take zooming. In addition, my brand new retina iPad has millions of pixels at its disposal. Paper’s lack of pinch zoom means a good many of them are going to waste.
The app desperately needs a fill tool. The watercolor brush does an inadequate job of filling large areas with solid colors and sometimes that’s just what you need. I’d love to be able to sketch in white pencil on black paper, but that isn’t possible in Paper. A fill tool would rectify this glaring deficiency rather nicely.
Adding layers ala Photoshop would significantly increase the app’s complexity and FiftyThree may be unwilling to go there just yet which is fine. I do hope it comes eventually however because I often wish for the ability to erase or tweak individual elements of a sketch independently of the rest. I’m sure the talented folks there could find a way to add drawing layers to Paper in a simple and elegant fashion. I’d also like a way to lock a sketch once it’s done so I don’t accidentally add stray marks, which seems to happen often.
If you’re looking for a simple, straight forward tool for sketching you’ll probably find Paper both fun and elegant. I suspect this is what Daring Fireball author John Gruber meant when he said the app was “Exquisitely well-done”. I wouldn’t go that far but there’s a great deal to like in FifthThree’s initial effort. The app is a testament to beautiful user interface design, unfortunately it lacks too many features in my opinion to be used as anything more than a simple notebook. Paper’s limited undo states, narrow color palette, in-ability to re-position elements on the page and lack of zooming all force me to turn to other drawing apps when I want to truly create.
The good news is that Paper is a 1.0 product and as such I’m confident that improvements will come quickly. If the app simply added a long tap on color wells to bring up a picker and the ability to zoom in and out of a drawing, Paper would instantly become about 10x as useful as it is now. Since the app is free to try with the built-in quill pen, there’s no reason not to download and check it out yourself. I’ve definitely enjoyed exploring the app and it’s given me new reasons to try drawing with various styluses, but that’s blog post for another day.
My friend Dave Caolo recently told me that his kids love Paper. They each have their own sketchbooks and enjoy doodling and coloring very much. This comment is telling because right now Paper feels very much like a kids app. It has lots of potential but it’s too immature to really be useful. In their quest to make a dead simple iPad sketch app, FiftyThree may have sacrificed a bit too much functionality. Paper may be just what you’re looking for to jot down notes and quick sketches on the go, but I personally hope FiftyThree eventually lets Paper sit at the grown-up table.
There are only a handful of games on my iDevices that have withstood the test of time and clung to my home screen. Some of these games include Carcassonne, Plants vs. Zombies, Orba, Tiny Wings and now Charadium II. Charadium is a classic Pictionary type game where players take turns drawing a word and guessing each other’s creations for points. There are a bunch of games of this genre in the App Store, but Charadium is far and away the best of breed I’ve played, and much of that is due to the attention to detail developer On5 has put into the app.
There are two main modes of play, Classic and Ping Pong. Classic lets you join a room with other random players or friends and compete in a round-robin, timed competition to guess words. The play is fast and furious and tons of fun. Drawings don’t have to be pretty they just need to communicate quickly. The faster someone guesses your word, the more points you will score. The other mode, Ping Pong, is my favorite when playing Charadium. Here you play with a friend and take turns drawing words from a list of three choices (easy, medium and hard). The harder the concept to draw, the more points you’ll net, but you also risk your opponent not guessing correctly at all. Incorrect guesses hurt your overall point total and can push your opponent to victory. I love Ping Pong games because they are not timed, you can play multiple games at once (like Carcassonne), and you get to choose the difficulty of the word to draw. Also, you’re not usually playing against random strangers so cheating (drawing words) is not an issue.
If you love to draw, are looking for a fun, social game you can play in your spare time or like seeing how other players solve visual problems, Charadium II is for you. I enjoyed the game so much I bought a Cosmonaut Stylus from Studio Neat for my iPad just so I could draw better while playing. No matter what your level of artistic skill, there’s something for everyone to love in Charadium. Check it out!
There’s been increasing talk about how unscrupulous developers have gamed the App Store in recent weeks. Typically, shady devs will submit apps to the store that have similar names and app icons to top ten titles and in the confusion (and perhaps the additional hype from all the attention) users download these “scam” apps and push them ever higher. For honest developers who play by the rules, it’s a serious problem, and one that Apple needs to do a better job addressing.
There’s another way to get your app into the App Store’s Top Ten list however. With enough money, and a faulty ethical compass, you too can be sitting pretty atop the mountain of App Store competition. This morning the Iconfactory’s webmaster account received the following email from an address in China. The person (or persons) purported the ability to get your app to the top, fast. We were just one address of perhaps 100 or more in the “To” field including lockerz.com, skout.com, tumblr.com, okcupid and many more. Why they didn’t bcc the list is beyond me, but at any rate for a mere $10,000 USD, using thousands of “legally” registered iTunes accounts, they will download your app and help boost it into the top ten. How long it stays there just depends on how much you’re willing to pay.
We have large quantity of USA ,UK,CA itunes accounts, registered legally, we can promote your free app in the US, UK, CA store.Don’t waste time in promoting,leave it to us! We are professional team for you and we are the most powerful team for app promotion in China.
10,000 downloads in one store, need 1000USD
If you want the ranking, here is the price list for weekday only,please check:
US top10 24 hours 10000USD
US top10 48 hours is 15000USD
US top10 3 days is 20000USD
Each additional day the need to increase $ 5,000, up to 5 days,only for weekday
UK top10 24hours 3000USD
UK top10 48hours 5500USD
UK top10 3days is 8000USD
Each additional day the need to increase $ 2,500, up to 5 days,only for weekday
CA top10 24hours 2500USD
CA top10 48hours 4500USD
CA top10 3days 6500USD
————–ipad app only for separate app———————
US top10 24 hours 4000USD
US top10 48 hours is 6000USD
US top10 3 days is 8000USD
Each additional day the need to increase $ 2,000, up to 5 days,only for weekday
UK top10 24hours 1200USD
UK top10 48hours 2200USD
UK top10 3days is 3200USD
Each additional day the need to increase $ 1,000, up to 5 days,only for weekday
CA top10 24hours 1000USD
CA top10 48hours 1800USD
CA top10 3days 2600USD
Weekend day, subject to 20%
The problem of scam apps seems like a relatively easy one to solve compared to this sort of App Store gaming. Apple should simply do a better job identifying and rejecting offending scam apps at the review level. But with enough legitimate iTunes accounts there’s no real way for Apple to identify “fake” downloads from real downloads and keep bogus apps from rising to the top. Perhaps if it happens often enough Apple can develop algorithms to help identify offending accounts and close them, but I’m skeptical.
It seems clear that a re-work of the entire top ten system is in order, and not just because of the recent rash of scamming. Some apps like Angry Birds can stay atop the Top Ten list for months on end making it harder for other awesome, smaller apps to see the light of day. Perhaps Apple’s recent purchase of Chomp will help solve the problem of discoverability, but until then unfortunately there will always be shady individuals willing to prey on people’s greed and desire to succeed.
UPDATE: Matt Ryan over on LockerGnome reports a possible explanation for how these app “promoters” can secure thousands of iTunes accounts to artificially inflate apps – they steal them. Both Ryan’s PayPal and iTunes accounts were hijacked and then used to download copies of an app called iMobster. It should come as no surprise that when the promoter says he uses thousands of “legally registered” iTunes accounts, he means it except they’re not his. So not only do devs fork over tens of thousands of dollars, they’re most likely doing so to criminals who hijack legitimate iTunes accounts and milk them dry until they are caught and shut off. Alarming to say the least.
Tiny Wings is an iOS game for the iPhone and iPod touch by programmer and artist Andreas Illiger. When it was released in February of 2011, it immediately earned praise as one of the most fun and addictive games to ever hit the App Store. Being a developer of iOS games myself, I’m always skeptical about such claims, but after having spent some quality time with Tiny Wings over the past few weeks, I have to say I agree.
The game is not without some level of frustration which is made worse by the fact that there is but a single interaction method – Touch the screen or don’t. Given such simple controls you’d think the game would be easy to master. Not so. The player slides over hills and vales and either taps to increase their decent or lets up to slow their decent to the ground. Where they land on a slope depends on how well they slide up the next hill and back into the air once again. Tiny Wings is a “height climber” style game ala Doodle Jump where the player tries to get as far as they can in a single session. When the game ends, the player must return all the way to the beginning and start over. The great thing about Tiny Wings is that it’s so engaging and addictive you really don’t mind starting over each time.
By far the greatest challenge in Tiny Wings is mastering the art of sliding. In order to succeed in the game, you’ll need to practice and become really good at hitting just the proper point on hills in order to achieve maximum momentum. Learning this skill can be tricky and when I first started playing I was so frustrated I was minutes away from deleting the game. Trust me when I say stick with it because once you figure out how to slide properly, the entire game’s fun quotient gets amped up by a factor of x1000.
Each hill has a small landing window on the backside that you can hit which results in a perfect slide. This keeps your momentum going and if you stack three perfect slides in a row, you’ll enter fever mode where every point you earn is doubled. Mastering perfect slides is key to climbing the leader boards in Tiny Wings. The more perfect slides you make in a game, the faster you’ll go, the more likely you’ll be to touch the clouds (bonus points) and the longer you’ll be in fever mode. All of these factors add up and when combined with coin collection, result in a higher final score.
In addition to mastering perfect slides, there are a few tips and tricks I’ve learned that may help you get further and score higher in Tiny Wings. As with anything, your milage may vary but as School House Rock taught me, knowledge is power, so here you go:
Nest Up - Take time early on and knock off some of the game’s achievements in order to “Nest Up” to the next level. Every time you increase your nest level you increase your score multiplier. For the first upgrade, you will need to perform 7 Perfect Slides, gather 100 coins in total across all games, and reach the fourth island in at least one game.
Touch the Sky - Try and touch the sky as often as you can because doing so earns you 20 points times your multiplier. Each touch represents an ever-increasing award of bonus points towards your final tally.
Reset Button - If you don’t leave the first island in fever mode, start over. In fact, if I’m not in fever mode one half way through the first island I usually kill my game and begin again. Since you’re so close to the start you don’t lose a lot of time for trying this technique. Trust me, you’ll be glad you did.
Play on an iPad - If you own an iPad I urge you to play on it instead of the iPhone. As of this writing, the game isn’t universal but it doesn’t matter. The iPad’s large, roomy screen makes seeing the oncoming terrain much easier and gives you plenty of space to place your finger that’s out of the way.
The main thing to remember when playing Tiny Wings is to try and stay calm and remain focused. If you miss a slide and start to lose momentum don’t panic just keep at it and get back into the groove as quickly as you can. If you spot a speed coin, gobble it up to quickly get air back under your wings and get going again.
All in all, Tiny Wings is a masterful creation that is sure to give you hours of entertainment and enjoyment. I have to hand it to Illiger because there aren’t many iPhone games that hang around on my home screen for more than a few days. Tiny Wings has joined Parachute Panic, Orba, Plants vs Zombies, Hot Plates and Carcassonne as one of my all-time favorite iOS games. Have fun and fly far my tiny-winged friends!
When you love someone it’s hard to say no to them. You’ll usually do anything to please that person even if it goes against your better judgement. The inability to say no can also extend to the realm of software development. Companies can get so caught up in the desire to give users the best and brightest features they forget about the dangers of feature creep. They forget about good design. Such was the case with Twitterrific for the iPhone.
Somewhere during Twitterrific’s evolution from the desktop to the iPhone, we forgot how to say no. We said yes to too many of the latest features, 3rd party services and user requests. Eventually this “leap before you look” approach increased the complexity of the user interface and made the app’s settings too confusing for even us to figure out. A growing chorus of users told us the app was too hard to understand. We had lost our way.
The announcement of the iPad changed all that. Constrained by the 60 day launch deadline, we set about to create a fresh version of Twitterrific that would be dead simple, include all of Twitter’s core features and be a joy to use. The result was Twitterrific for iPad which is now available on the App Store. Many of the extraneous features from the iPhone version were initially removed including *all* of the app’s settings. There are no layout controls, body text compression, address book, themes and no tap shortcuts. What we present in exchange is simply the most friendly, easy to use Twitter client available anywhere. Like the iPad itself, Twitterrific is now designed for the masses. Those fabled 80% of users that Steve Jobs mentioned at the product’s launch are now our target audience. Early reaction to Twitterrific for iPad has been very positive. The app is decidedly easy to use and has a feature set that the majority of users want.
The result is a strong user experience that is influencing our efforts on the iPhone as well as the new upcoming Mac version of Twitterrific. Having eventual parity across all versions of the application will cut down on technical support requests and free up our development time, resulting in more regular updates and bring Twitterrific to a wider audience. Will we bring back some of the most heavily requested features? Yes, versions 1.0.1 and 1.1 for iPad have already added requested features like 3rd party push, reply all and picture uploading.
Twitterrific 3 for iPhone benefits from all the work that has already gone into the iPad including: proper retweets, lists, saved searches and more. Add to this the long-awaited full landscape support that our users have been crying out for and Twitterrific is a whole new experience on the iPhone. All these things aside, rebooting the app in this fashion has allowed us to evaluate each feature on its own merits. Free of the pressure to include everything but the kitchen sink, Twitterrific now starts fresh and will gain new users. Once all the versions are in sync, we can concentrate on bringing updates to Twitterrific across all platforms simultaneously. This will hopefully allow us to avoid the pitfalls of having one version wildly out of sync with the rest (like the current Mac version).
In the end, this approach benefits both the customer and the Iconfactory and makes for less frustration. We realize that some current users of Twitterrific for the iPhone may lose a few of their favorite features as we move towards these new versions. Some may even seek out other Twitter clients as a result and if that’s the case, I’m okay with it. It’s impossible to please everyone, so we’ve decided to focus on those like us who want a streamlined and straightforward Twitter experience. Our days of trying to be the everything-under-the-sun Twitter client are over. Tough love has taught us saying “no” leads to beautiful things. The best is yet to come, I hope you’ll join us.
For more information about the changes coming to Twitterrific, be sure to check out David Lanham’s post on optimizing the user experience (including more screen shots from version 3 for iPhone) as well as Craig Hockenberry’s piece on why simplifying a design is so important. Thanks!
Every once in a while you run across a piece of software that’s so elegant and well done it makes you smile from ear to ear. Orba, the new free puzzle game from Kieffer Bros. is such an application. Released for the iPhone and iPod touch in late November, Orba is a great example of casual gaming in the spirit of Bejeweled or Tetris.
I love games that can be explained in 25 words or less and Orba’s just such a game. Clear as much of the board as possible by tapping chains of three or more same-colored orbs. The bigger the chain, the more you score. The premise is simple, but after playing just a few games it quickly becomes apparent tap mashing won’t get you very far. Each game starts with only 3 colored orbs shown on the board, so creating long chains of like colors is relatively easy. As you progress, more and more colors are introduced and it becomes quite difficult to clear enough of the board to be able to continue. When no chains can be cleared, the game is over.
As is the case with much of the software that lives on my iPhone, I first discovered Orba via a tweet from a friend, Jason Snell of Macworld. Since I know all too well how important it is to get the word out about great iPhone apps, I’m only too happy to recommend Orba to all of you iPhone and iPod touch users out there.
The game’s user interface is drool worthy. Everything about the game’s design just seems right from the user interaction and the help screens to the friendly “Hello Again.” message that greets you every time you begin. The UI is minimal, but elegant and does a wonderful job of not getting in the way as you play while still looking freakin’ cool. About the only thing I probably would have done differently are some of the sounds. They too are minimal, almost to a point of being non-existent. Despite the audio nit pick, the designers at Kieffer Bros have a well-earned reputation for beautiful software and their work on Orba is no exception.
As a causal gamer, I was surprised and delighted to find that Orba was being offered on the App Store absolutely free. As a fellow developer of iPhone titles, I would have gladly paid upwards of $4.99 for this wonderful piece of art masquerading as a casual game. Since my parents always taught me never to look a gift horse in the mouth, I won’t say any more regarding the decision to give away Orba except to say “Thank you” to the folks behind the orbs. I’ve already gotten many hours of enjoyment out of the download, and that will most likely continue for some time.
I love that I can play this game for a few minutes or hours on end, pause and come back at will. Since there is no time constraint, the only pressure to achieve higher scores are the ones you impose on yourself. Orba doesn’t have online scoreboards or social network boasting, but it doesn’t have to. It is what it is. If you’re looking for a well designed, friendly and casual game for your iPhone, Orba just might be the game for you. Head on over to the App Store, download a copy and let me know when you break the million point mark.
UPDATE: Of course on the very day I decide to publish this post, Orba goes from free to 99¢. I’m actually glad they made it paid since it’s worth 4-5x what they are asking for. You can still try the first 12 levels for free by downloading Orba lite so no harm, no foul.
A great deal has been written about the App Store, both good and bad, and much of it comes from developers I know and respect. It almost seems pointless to add my own thoughts to those who are more widely known and respected than I am, but given how my feelings have evolved regarding the App Store recently I think it’s worth a shot. If what I have to say gives a potential iPhone developer reason pause and re-examine their entry into the space then it will have been worth it.
The App Store is broken. I know from the outside glancing in, it may not look that way but it is. It also doesn’t seem like it’s broken from Apple’s point of view since the store and its tens of thousands of software titles have helped place the iPhone firmly at the head of the smart phone industry. But speaking as a small developer who’s been releasing Mac software for over a decade, the App Store is broken. The ironic part is that if you had asked me this a few months ago I would have denied it with my dying breath.
Since it first launched in July of 2008, the App Store has been evolving and changing to suit the needs of both Apple and consumers. Unfortunately for developers many of these changes have hurt more than they have helped. The utter race to the bottom of the pricing structure by thousands of developers has created tremendous pressure to set applications at either free or near free price points. I know this first hand because when Twitterrific for the iPhone first debuted we set it’s price at $9.95 which, by today’s App Store standards, is almost unheard of. It wasn’t long before lagging sales and increased pressure from competition forced the Iconfactory to lower the application’s price to $3.99, still “expensive” by App Store standards. Not only was the price lowered, but the feature set was more than doubled and yet many users still complain it costs too much. While these changes represent perks for users, it also means that sustaining profitability for a given piece of software in the App Store is nearly impossible unless you have a break-away hit.
This leads me to the next point of failure for the App Store – visibility. Everyone has heard about the so-called “gold rush” certain developers have experienced. Flight Control’s 1.5 mil sales record. Trism’s incredible $250,000 short-term bonanza. But for every one of these lottery wins in the store, there are hundreds, if not thousands of developers who see little if any return on their investments of time and money. What’s worse, the success or failure of a particular piece of software in the App Store depends as much on Apple deciding to feature your creation as the creation itself. One can shift the tables in one’s favor with a sizable advertising budget, but many of us like the Iconfactory don’t have such generous resources at our disposal.
When the Iconfactory & DS Media Labs released our latest iPhone game, Ramp Champ, we knew that we had to try and maximize exposure of the application at launch. We poured hundreds of hours into the game’s development and pulled out all the stops to not only make it beautiful and fun, but also something Apple would be proud to feature in the App Store. We designed an attractive website for the game, showed it to as many high-profile bloggers as we could prior to launch and made sure in-app purchases were compelling and affordable. When the moment came, Ramp Champ shot up the charts quickly but just as quick, it hit a brick wall. Within days the app that had peaked at #56 on the top paid chart fell off the top 100 despite receiving praise from users and reviewers alike. The lack of store front exposure combined with a sporadic 3G crashing bug conspired to keep Ramp Champ down for the count.
A new version that corrected crashing was completed quickly, but once again the App Store reared it’s broken head as the review process kept the fix out of user’s hands for almost two weeks. By this time it was too late and momentum had been lost. Despite a “What’s Hot” feature by Apple in the App Store, Ramp Champ’s sales have not lived up to expectations for either the Iconfactory or DS Media Labs. What’s worse, many of the future plans for the game (network play, online score boards, frequent add-on pack releases) are all in jeopardy because of the simple fact that Ramp Champ hasn’t returned on its investment.
In order for a developer to continue to produce, they must make money. It’s a pretty simple concept and one that tends to get lost in the excitement to write for the iPhone. It’s difficult for me to justify spending 20-50 hours designing and creating new 99¢ levels for Ramp Champ when I could be spending that time on paid client work instead. I would much rather be coming up with the sequel to Space Swarm than drawing my 200th version of a magnifying glass icon. But I’d also like to have some assurances from Apple about reducing the length of the App Store approval process, having the ability to respond to factually incorrect iTunes reviews, not be limited to 100 beta testers, or that large, prominent developers won’t always get preferential treatment. In short, I’d like to know things will be fixed and I don’t mean merely posting a page of marketing text in iTunes Connect.
It is a truism that everyone who creates content is a control freak. From fine artists that decide what gallery their work will hang in, to architects who scratch tooth and claw with stubborn clients about what materials will be used in construction. Software developers are no different. We all want as much control over our creations as we can possibly have and the App Store in it’s current state has removed a significant level of control from our hands. I’m not ready to throw my lot down with those who have renounced the platform just yet, but unless some significant changes come very soon, myself and others like me will have no choice but to focus our development efforts elsewhere.
UPDATE: Several developers have contacted me and told me privately that they think it isn’t so much the App Store that’s kept Ramp Champ from being a success as it is the game itself. Given the fact that Freeverse’s newly released and shallower ‘Skee Ball’ currently sits at #6 in Top Paid apps in the store, part of me wants to agree. I could second-guess myself about what didn’t go right with Ramp Champ but in my heart of hearts I know RC is better than 90% of the games that get to the top of the list. I have to keep telling myself that what doesn’t kill us will make us stronger in the end. Hopefully.
UPDATE II: Seems I’m not the only one cooling to the idea of developing for the iPhone. Macworld’s Dan Moren reporting from the C4 independent developers conference says many of the developers are frustrated at their lack of control in the App Store. I’m glad to know I’m not the only one.
UPDATE III: Marco Arment has written an excellent piece that addresses my post. I agree with much of the analysis there and tend to think that their may indeed be “two App Stores” so to speak. As a result of suggestions from both Marco and the commenters here, Ramp Champ’s vague app store description has been re-written and new screen shots posted to show more content. Thanks to everyone who suggested these changes, I think they will definitely help sales.
This week marks the release of the Iconfactory’s third piece of software for the iPhone platform, and only our second game – Ramp Champ. Ramp Champ is a fun twist on some of the carnival games you’ll remember from your childhood. The game was designed with love by the gang at the Iconfactory and implemented with skill by the talented folks at DS Media Labs. It’s been in the making for the better half of a year and the time has finally come to release it into the wild.
I’d be lying if I told you I didn’t have a huge case of stomach butterflies right about now. We’ve invested a ton of time and money in Ramp Champ and its relative success or failure will be determined within the next 2 weeks. I always get nervous before software releases, but more so when it’s something completely new. Unlike some other large developers, we don’t have a huge well of funds to dip into to develop our apps which makes writing for the iPhone something akin to playing the lottery. We always do our best to design and implement applications that we think people will use and love, but until you actually get real feedback from users, you just don’t know.
When it comes to the App Store, it seems that the success of a particular application has as much to do with luck as it does with blood sweat and tears. I’ve seen apps I never thought even merited being in the store rise to the top despite poor quality or being based on a questionable premise. Meanwhile, defying all developer logic, some of the very best applications never rise above the top 25. Some are sandbagged by the perception of being “too expensive”, others get obscured by the meteoric rise of novelty “ringtoners” who inevitably take the App Store’s coveted top slots.
Talk to a bunch of iPhone developers and they’ll most likely tell you that everything being equal, success in the App Store is a crap shoot. You can push the odds in your favor by producing a high-quality piece of software, as well as offering it for next to nothing, but in the end fate feels like the final arbiter. I’m very proud of all of the guys, both at the Iconfactory and at DS Media Labs for putting together one heck of a fun game. Hopefully you will enjoy playing it just as much as we enjoyed creating it. No one would deny that producing applications for Apple’s iPhone isn’t risky, but as I’ve told myself again and again lately, without risk there can be no reward.
Now if you’ll excuse me, I’ve got to go chug a bottle of Pepto-Bismol.
UPDATE: Well, we’re over the release hurdle at this point and I’m feeling a lot better. Overall the reaction to Ramp Champ seems to be very positive, although we’re dealing with some memory issue that are causing crashes, particular for 1st Gen device users. The good news is we think we’ve ID’d the problem and should have a fix submitted to the App Store soon.
Thanks to everyone who’s posted or tweeted positive feedback about the game, it’s done my heart (and my stomach) a lot of good these past 2 days. If you’re interested in knowing what went into producing Ramp Champ, head on over to Louie’s blog for some insights. More to come!
I’ve recently discovered creating a successful iPhone application is a lot like baking a pizza. Take the best ingredients, like skillfully crafted code, bold and flavorful interface design and combine with a dash of love and you may end up with a delicious dinner. Unfortunately for App Store developers, once you’ve rolled the dough, spooned the sauce and added the toppings, the delivery process itself can often be frustrating.
Apple’s process of getting apps reviewed and posted to the App Store leaves much to be desired. Once submitted, we developers must sit back, cross our fingers and hope everything is in order so that the “pizza” makes it to your device in a timely fashion. One of the criticisms of the App Store in recent months is that it can take more than 2 weeks to have an app make it’s way through the review process, sometimes only to end in rejection. When this happens, the problem must be corrected, the app resubmitted and the developer goes to “the back of the line” and starts all over again.
Since most developers would rather have too much feedback rather than too little, one way to ease the pain of the review process would be to add more feedback. Developers love feedback, whether it comes in the form of bug reports, reviews, emails or simple sales figures. In the world of home pizza delivery, when it comes to awesome feedback, no one beats Domino’s.
When a customer orders a pizza from Domino’s online, they receive instant feedback on the status of their order via Domino’s über-cool pizza tracker. The tracker tells you where in the cycle of delivery your pie is, what time it started the last phase and who’s currently working on it. It may sound corny, but this is exactly the kind of feedback developers need when submitting software to the Apple App Store. Imagine a meter that outlines each part of the approval process with time and date annotations for each step. The App Tracker would be of enormous assistance to developers, ensuring proper completion of each part of the submission process. A developer could track their “pizza” as it made its way to the store and get a better sense of when to expect final delivery. It could also help Apple internally so they know what phase a particular application was last in if a problem arises.
Such a system would allow companies to better plan their product’s marketing efforts and direct their resources more efficiently. Not to mention reduce the level of stress associated with being left in the dark regarding your application’s approval. Apple recently implemented a small counter for developers to let them know what the average approval time for their applications are in iTunes Connect. This was a great first start, but I suspect that with a bit of love, and a few lessons from the folks at Domino’s, getting through the app store approval process could be as easy as pie.
Anyone who’s worked for themselves knows the satisfaction of being in control of your own destiny. The perception that by sheer force of will and hard work, you can be successful at what you do. Those who take on the challenge of owning their own business are often considered “control freaks” and more often than not, perfectionists. I never really realized just how much of a control freak I was until this past weekend when, completely without warning, I had none.
Last Friday, the Iconfactory’s popular Twitter client, Twitterrific, fell victim to the so-called Twitpocalypse bug, which caused the mobile version of our application to suddenly stop working. Thanks to the efforts of our talented engineer, Craig Hockenberry, a fix for both versions of the client was submitted to the App Store within a day. To Apple’s credit, the free version of the fix was approved swiftly and allowed the majority of our users to continue tweeting with minimal interruption. And although the Premium version of the application was also approved in record time, the displeasure from our user base, not surprisingly, came even quicker.
From the moment the bug hit, both Talos and I had begun monitoring tweets of users mentioning Twitterrific in their posts. What started as a trickle, soon turned into a deluge of upset and frustrated users. We began responding to individual tweets and Travis, our project manager, responded to support emails. The Iconfactory is a small company, we’re not Adobe or Google or even the Omni Group. All three of us did our best to let users know what was going on, and thanks to hundreds of RTs, word started to spread about the bug and our efforts to combat it. Unfortunately, Twitter is a very big community and it was impossible to personally respond to everyone. Even now, there are many people on Twitter who don’t know why their copy of Twitterrific isn’t functioning and there is very little I can do about it.
The best we could hope for was that the majority of users followed @twitterrific and would eventually receive news about the fixes. The troublesome part is that although I know the majority of users now have a working version, I still feel uneasy knowing there are potentially thousands that don’t even know about the fix. Part of this is due to the lack of communication channels, and part is due to the nature of the App Store approval process. As developers, we must turn control of our applications over to Apple to have our iPhone software published. This process can take days or weeks and until it runs its course, our hands are quite literally tied. By the time updates are published it may already be too late.
All of us at the Iconfactory count ourselves lucky that Apple recognized the seriousness of the bug we were facing and pushed through the Twitterrific updates as quickly as they did. We know we messed up and we thank the App Store team for helping to pick us back up off the floor. That being said, I didn’t sleep much in the days after the bug hit because there was a part of me that knew hundreds of tweets were flying by every hour from Twitterrific users I was powerless to help. As with most control freaks this usually means even more work, more testing and more diligence to guard against these kinds of catastrophic failures in the future. But that’s okay with me since I’m not anxious to give up this level of control, or sleep, ever again.
The recent release of Twitterrific 2 for the iPhone has reminded me that software development is replete with truisms. The primary thing I have to constantly remind myself is that, no matter what you do, or how hard you work, you simply cannot please everyone. Anyone who works in a creative field knows that there will always be those who are unsatisfied with the result.
For iPhone developers, these people usually fall into the “if it just had feature X, I would use it” category, but every so often you get someone who just poo-poos your efforts. It’s easy for devs to fall into the trap of trying to keep everyone happy, but years of experience have taught me that this is a losing battle. Development quickly builds into a sort of “features arms race” that usually ends with bloated software and burnt out programmers. No, the answer is to design first and foremost for yourself. If you can produce a piece of software that you are happy with, then chances are the majority of your users will be too. The trick is trust your gut enough to tell the difference between constructive feedback and the nay-sayers so you can move beyond them when it’s appropriate.
The other truism I’ve found is that there’s always room for improvement. The new posting user interface for Twitterrific 2 demonstrates this point perfectly. All through beta testing, the posting UI was the same as it was in version 1. If you wanted to change your update from one type of tweet to another, you had to toggle the tweet type using a single icon on the post bar. Although this method had served well since our initial launch, neither us nor the beta users were satisfied. Their feedback, combined with Louie’s desire to improve the posting experience challenged us to do it better. The result was a re-designed UI that fulfilled user’s desires for posting clarity while giving the Iconfactory a big new feature to tout. The amount of work required to pull off the revised posting interface so close to the end of the beta was intense, but ultimately worth it.
Lastly, if there is one axiom that Twitter has proven beyond a shadow of a doubt it’s simply that if you give an inch, the Twitterverse takes a mile. Lately I’ve been seeing more than a few requests for Twitterrific to support Twitlonger, a service that allows you to “expand” on the 140 character limit that is at the very heart of Twitter. The argument goes that allowing long updates to be read directly in-app is preferable to having to post multiple tweets. This may indeed be true, but I hesitate to support any service that, for lack of a better term, subverts Twitter. Brevity is the soul of wit, and in Twitter’s case, its lifeblood.
In my opinion, any update that can’t be held within Twitter’s 140 character limit should be taken offline to email, Facebook or Friendfeed. What’s the harm in supporting a great service like Twitlonger you ask? Seemingly none, except that Twitlonger is a very slippery slope. Imagine typing a tweet of any length right in Twitterrific. When the message length exceeds 140 characters, the app automatically creates web page entry where your followers can read your magnum opus. Sounds great, except its no longer Twitter, it’s called a blog. Given how easily such a feature would be abused (as is evidenced by the Twitterverse’s aggressive adoption of RT), I don’t see Twitlonger support in Ollie’s future.
As developers, all we can do is our best. Sometimes our best is good enough and sometimes it doesn’t cut the mustard. I’ve been very pleased with the positive reaction that Twitterrific 2 has been receiving from the Twitter community. There are updates coming that address some of the most requested issues from the initial 2.0 launch, but I have no illusions that even these updates will satisfy everyone. Not to mention all those people out there who are patiently waiting for an update to the Mac version of Twitterrific. To them, I offer one last proverb – Good things come to those who wait.