Don’t Forget the Apple Care

As you head out to stand in line at your local Apple Store this Friday, or place your web orders for the new hotness from our favorite fruit company, do yourself a favor and don’t forget to buy your Apple Care. A friend recently asked me what accessories I would recommend for the new iPad. Without hesitation I would say the most important accessory you can purchase is Apple’s extended protection for your iOS or desktop hardware.

Extended warranties are nothing new of course, and even I hesitate to purchase them for household appliances or electronics, but not so when it comes to Apple Care. Apple does an exceptional job of servicing or outright replacing hardware when it’s defective and covered under Apple Care. Many issues can be fixed with a quick trip to the Genius Bar and those that cannot usually get taken care of in short order after just a few days.

When I bought my 27″ iMac in 2009 I purchased Apple Care right along with it. That $99 decision has saved me close to $1,200 dollars to date. A year or so ago my internal HD failed and had to be replaced which would have cost me over $400 in parts and labor. Then just this week I decided to fix a long-standing display problem with the same computer’s screen where light colors and gradients were being blown out and not visible. The Apple Genius I showed it to had never seen a similar problem before and since it was covered under Apple Care decided to just go ahead and order both a new display and a new video card. Total parts and labor for this trip would have cost me $798, but I pay nothing.

The best news is that with this Friday’s launch, Apple is bringing Apple Care+ to the iPad. Like it or not, the majority of damage to our (mobile) gadgets comes from accidental drops. Apple Care+ now covers your iPad for two such incidents and when the cost of replacing a screen is almost as much as the device itself, $99 suddenly seems like a steal.

Ask any geek who makes the best hardware, who’s products have the highest feeling build quality and they’ll most likely tell you Apple. Never-the-less technology inevitably fails. Hardware breaks and entropy rears it’s ugly head and when it does, trust me you’ll be glad you have it covered – spring for the Apple Care. The alternative is… unfortunate.

Why Icons Matter

I can’t tell you how many times in the course of my career as an icon artist that a client considered their icons to be an after thought. After spending hundreds of man hours and pouring thousands of dollars into software development, some clients just refuse to devote the attention needed to the glyphs that act as both button and branding. At the Iconfactory, we try and educate clients about the importance of icons and how they strengthen a company’s brand as well as communicate a product’s core concepts quickly and easily. It may sound like marketing fluff, but years of experience have taught me it’s the truth.

So when it comes to designing our icons for our own software products, we almost always end up obsessing over them. The redesign of the application icon for xScope went through nearly 20 different revisions before we settled on a final version. This time around, the drama was caused by the new icon for Frenzic for the iPhone.

Standing Out From The Crowd

When it came time to design the icon for Mobile Frenzic, we knew we wanted to use a 2D translation of the OS X version from the desktop. However, unlike Mac desktop icons which have a canvas size of 512×512 pixels, iPhone and iPod touch app icons are limited to 57×57 and look best when designed straight on. At first we decided to translate Frenzic.com’s fav icon which was a pie of green and orange wedges on a glossy black base. Early beta versions of Mobile Frenzic used this icon, but there was a problem. It just wasn’t eye catching.

Our artist, David Lanham, went back and added a neon-like inner glow that gave the impression of the icon being lit from within, like it was a piece of plexiglass. The results were effective and with the addition of a high-tech circuit board motif, I knew we had a winner. The icon both stood out on the iPhone’s home screen and did a wonderful job of branding “Frenzic” on the device. Despite these successes, there were those among us that thought it stood out a little too much.

As artists, we often get butterflies the first time we show a client our designs. In this case, the “client” was Frenzic creator and lead programmer, Wolfgang Ante. We’ve had a close working relationship with Wolfgang for years and even though he almost always loves everything we do “out of the box”, he was hesitant about the icon’s treatment. Both he, and our own lead programmer, Craig Hockenberry played devil’s advocate and thought that the glowing, high-tech icon might be too dissimilar to be effective. The design didn’t seem to follow conventional wisdom for iPhone app icons and we debated the pros and cons of the design.

In Expertise We Trust

The great thing about working at the Iconfactory is that we play to each other’s strengths. While I may have ideas about how a particular software feature might work, I trust in the skill and expertise of Craig and Wolfgang to pull off the actual programming. I often put my faith in their hands when it comes to coding, and likewise, they do the same for us when it comes to design. This is more than I can say for many of our clients who think they know best when it comes to icon design. Despite a client’s lack of experience of how icons communicate, where they are seen, or the technical details needed to pull them off, I often get lectured on how they should be rendered or what form they should take.

So, in their wisdom, Wolfgang and Craig set their hesitations aside and let the designers do their job. The result was a unique and compelling application icon that was simple to understand, easy to spot and visually unique from all other iPhone application icons. Maybe its even helped sell a few extra copies at the same time.

All too often icons are treated as second-class citizens, especially in the App Store. Lately, developers have taken to plastering “SALE” or “60% OFF!” within their icons. They’ve become lazy and let the iPhone software mar their design with glossy highlights which obscure efforts to brand their software. They use dull colors or pile on heaps of detail that just adds unwanted noise to an already cluttered array of choices. After the flashy ad pitches have faded, the icon still has to live on the user’s device and is often the first line of interaction with the product. Fight the urge to cheapen your brand and instead give your icons the love and attention they deserve. You’ll still sell boat loads of copies and your users just might end up thanking you at the same time.

You’ve Got Red On You

We had been taken such a long break from recording our weekly podcast, that when Jen, Dave, Krystyn and myself finally got together last week to record the latest episode of The Sci-Fi Cast, I had forgotten just how much fun it was. That’s right folks, we’re back at it and have served up a special Halloween episode just in time for Samhain. Episode 13 is now live at a newly improved website and ready for your listening pleasure. We run down our favorite vampire, zombie and slasher flicks and throw in the usual assortment of geeky fun that our nine listeners have come to know and love. Starting next week, we’re going to try a new recording process suggested by Dan Benjamin, one half of the voices behind The Talk Show, to see if we can ratchet up the quality level prior to the start of the new season of Battlestar Galactica. Swing on over and check out Episode 13 or subscribe in iTunes today.

What of Frenzic?

The launch of Apple’s App Store was one of those moments that developers live for. After weeks of coding, designing, testing, tweaking and debating, Twitterrific for the iPhone and iPod touch was released to overwhelmingly positive reviews. All of us at the Iconfactory, especially the big guy in Laguna, are all gratified that users seem genuinely happy with Twitterrific for the iPhone. Apple’s handheld hardware is a wonderful new development platform that’s bound to get better with time, and we were pleased to be present at launch.

However, throughout this whirlwind day, I kept receiving emails about another of our software products and why it wasn’t included in the App Store kick-off. That application of course, was Frenzic. More than a year ago, I posted on my blog asking users to write Apple in support of bringing a native version of our addictive Mac-based game to the iPhone. You showed your support for our efforts to bring the best possible version of Frenzic to the iPhone, and now thanks in-part to users like yourself, that native version is becoming a reality.

I’m here to tell you that Frenzic is definitely coming to Apple’s handheld party. Some of Craig’s coding buddies got an early sneak peek of Frenzic at WWDC, and it’s only gotten better since then. The mobile version of Frenzic is confirming my suspicions that this is how the game was always meant to be played. Placing pieces is fast, responsive and fun as all get out. There is a tactile sense of immediacy when playing Frenzic on the iPhone or touch that simply isn’t present in the desktop version. We still have tons of work to do, but trust me when I tell you it’ll be worth the wait.

In a way, I’m glad Frenzic wasn’t ready for today’s App Store launch. There are already tons of great games available for the iPhone. Pangea’s Enigmo and SEGA’s Super Monkey Ball both come to mind. Frenzic’s day will come, and when it does, all of us at ARTIS Software and the Iconfactory hope you’ll give it a try. The Mac desktop version’s slogan has always been “Addiction never felt so right.” Thanks to the App Store and iPhone, I think players everywhere are about to get addicted all over again. For now, hang tight and hone those reflexes. You’re gonna need it!

Battlestars, Betrayals & Boobs

Well, the final episode of Battlestar Galactica aired this past week on the Sci-Fi Channel and to mark the occasion, Krystyn, Dave, Jen and I have once again clunked geeky heads to bring you an all new episode of Sci-Fi Cast. This week the podcast covers all manner of topics including our favorite comic book movies, appropriate synonyms for “extravaganza” and awkward theatre experiences with your parents. If you’re caught up through episode 10 of BSG, then head on over to Sci-Fi Cast and subscribe today. Even if you’ve never heard of us before today, this would be a good time to check Sci-Fi Cast out. It’s going to be a loooong 9 months.

Embarrassing Auditory Confessions

They say confession is good for the soul, and since I’ve never had any problem with revealing my inner likes and dislikes, I jumped at the chance to join in on the fun of the latest group blog proposed by my friend Dave Caolo. This time around are songs that for one reason or another, you would be embarrassed to admit to liking in mixed company. I must say however that part of the reason I decided to throw my hat in the ring, was that it gave me the excuse to create the image you see above. What do Britney Spears and Bigfoot have in common? Well, read on my friends and find out!

• • •

Merry Go Round

The Brady Bunch

I’m not ashamed to say that I have an entire iTunes playlist devoted exclusively to the perky tunes of those crazy Brady kids from my youth. Back in the 70′s the TV network suits figured the child actors of The Brady Bunch needed to compete with The Partridge Family and the Brady Six was born. Who among us can forget classics like Time to Change or Sunshine Day? Good times. Of all the Brady tracks I have however, Merry Go Round has to be the most sugar-coated piece of hippy jerky in the entire lot, and I love it! For some reason I can listen to Eve Plumb hit off-key notes until the cows come home and I just don’t care. Take a listen, but beware, the song is a total ear worm. Once I hear it, I usually can’t get it out of my head for days.

• • •

You Drive Me Crazy

Britney Spears

Ah Britney! Back in the day, this familiar teen-pop queen commanded respect and actually worked her ass off to become successful. One day I broke down and bought You Drive Me Crazy for no apparent reason other than it was stuck in my head. To me, all of Britney’s songs sound somewhat the same (beat, rhythm, breathy lyrics), so I only own one… and this is it. I’m kinda ashamed to even have the one track in iTunes, but every time it comes up on random play, I relive a little part of 1999 and think back fondly on what Britney used to be. Ah Britney!

• • •

Wannabe

The Spice Girls

Everyone says they hate the Spice Girls, but I think secretly, everyone really loves them. I find the bulk of their songs incredibly infectious, bubbly and the perfect pick-me-up when I’m down. Their music is like watching a summer popcorn flick – a meaningless plot combined with a pulse-pounding soundtrack and dazzling special effects. It’s not academy award winning material, but it’s still a great time. I mean, how much more fun can it get than this:

“Yo, I’ll tell you what I want, what I really really want,
So tell me what you want, what you really really want,
I’ll tell you what I want, what I really really want,
So tell me what you want, what you really really want,
I wanna, I wanna, I wanna, I wanna, I wanna really
really really wanna zigazig ha.”

• • •

America

Neil Diamond

If there is a more idealistic, or emotionally manipulative song in this world, I can’t think of one. I first heard America when I was 11, right around the time the classic Saturday morning cartoon School House Rock became popular. I think the SHR connection helps explain why I find this song so darned great. After all, it was SHR that taught me to love catchy songs about history like The Great American Melting Pot and The Preamble. Diamond’s America is like a top 40 School House Rock song on steroids. At least, that’s what I keep telling myself.

• • •

Love Theme from Boggy Creek

Charles B. Pierce

Ask any of the guys at the Iconfactory and they’ll tell you I’m obsessed with bigfoot/sasquatch/yeti and have been ever since I was a child. This embarrassing music track is one of my own making since it was impossible to purchase the soundtrack to the movie from which it came – The Legend of Boggy Creek. The song tells the funky tale of the Fouke Monster (bigfoot) and his lonely plight among the other creatures of the swamp. The song, like the movie, is cheesy, low-budget and so bad it’s good. I bust it out every year around Halloween, much to the dismay of my patience-filled wife. And now you know what Britney Spears and Bigfoot have in common – my twisted sense of musical tastes.

• • •

Other blogger’s musical confessions:

1. Living in the Now – Get the Funk Up!
2. Sharp Corners – Sing a Song of Sixpence
3. Hardcore Geek – The songs I hate to love

The Little Blue Bird That Could

Today, at Apple’s World Wide Developer Conference in San Francisco, the computer maker unveiled its plans for the next generation of iPhones as well as a sneak peek into third party applications headed our way. Due to hit public airwaves July 11th, Apple’s new iPhone/iPod Touch “App Store” as it’s being called, will allow users to purchase third party mobile applications directly over the air. I speak for all of us at the Iconfactory when I say we were just as surprised and delighted as you probably were to find our very own application, Twitterrific, featured heavily on Apple’s website.

It seems after flying high and far, sometimes to shady destinations, the little blue bird has finally gone legit. I don’t think any of us at the factory realized just how popular Twitter, and in turn Twitterrific would become in this past year. We’ve been making various software applications for a decade now, and in all that time, none of us would have expected such an unassuming little app to become our most well recognized piece of code. Twitterrific’s success speaks volumes about the fine work of the folks over at Twitter, and the hunger for today’s users to stay in touch with friends, relatives and co-workers via new media like social networks.

We’re very pleased the Mac community took to Twitterrific so well and helped make it the success it is today. We’re looking forward to bringing the application to a whole new generation of users for the iPhone and iPod Touch, and would like to extend our thanks to Apple for giving the blue bird such a fine new home. We feel both excited and privileged to be a part of the new App Store and are committed to bringing our users the best software we can offer. We look forward to these first steps on what is sure to be, a fun journey for both users and developers alike.

Frack or Should We Say, Frell?

That’s right folks, I’m here to tell you that episode 009 of Sci-Fi Cast is now online and ready for your auditory digestion. We’re back to Battlestar Galactica with the review of this past week’s episode Sine Qua Non, so if you’re not caught up, you’ll want to hold off. Our conversation, as usual, is pretty spoiler heavy, so don’t say we didn’t warn you! Without saying too much, I can reveal that this time around we have all four of your geeky friends on the podcast and we delve into such important subjects as pets in space, what Sol does when the cameras are turned off and Krystyn’s latest (and most believable) theory on who the final cylon will turn out to be. As we approach the mid-season break, this is one installment you won’t want to miss. Be sure to head on over and check out The Sci-Fi Cast, your drive to work will never be the same again!