The Bezel’s the Thing

It doesn’t take tea leaves or even a leaked report from the Wall St. Journal to figure out Apple will probably release a new model of iPhone with a larger screen later this year. Users have been begging for more screen real estate, especially with the increased attention of larger-screened devices like the Samsung Galaxy. Also, Apple typically does full product revisions on a 2-year cycle which just happens to hit for the iPhone this fall. All of these factors may create the “perfect iStorm” that users have been patiently waiting for. From a personal standpoint, I would love an iPhone with something around a 4.75″ screen because the older I get, the more I seem to squint and miss-tap at the tiny interface elements of my iPhone 5c.

The report from the Journal seems to hint at two new sizes of iPhones, one somewhere around 4.75″ and another, larger device possibly measuring 5.5″ diagonally. I freely admit that speculating about the screen sizes of these non-existant devices is mostly wishful thinking, but that’s part of the fun. What would your ultimate iPhone look like? What size screen would it sport and more importantly, what’s the new form factor going to be like? For all the talk about screen size, I think the more important aspect of the next iPhone will be the design of the bezel. The bezel is the border around the screen that offsets the display from the edge of the device. Recent rumors suggest that the new iPhone 6 will have little or no bezel between the screen and the left and right edge. If true, this is a far more exciting development, at least for me, than just upping the screen size.

It’s no secret that the industrial design team at Apple has long sought to create a display that’s essentially a continuous piece of solid glass, edge to edge when held in the hand. Such a design would result in a screen that seems to end where your hand begins. Now with advances in Sapphire glass technology and with 7 years of experience under Apple’s belt, the dream of a nearly invisible bezel may soon become a reality. Removing the bezel won’t be a slam dunk however, as there are most certainly software considerations that need to be worked out. Accidental taps and swipes at the edge of the screen would probably increase without some kind of UI “neutral zone” at the perimeter of the display. Designing protective cases that don’t interfere with touching or swiping would also be a challenge, but hardly impossible.

If the rumors are true and the iPhone 6 will have a bezel of around 1mm, it will certainly make for a stunning, refreshed visual appearance at a time when the iPhone seems stagnant. Apple’s supporters note the company is selling record numbers of iPhones even though the form factor hasn’t changed for several years and that is true. It is also true however that users have been hungry for larger devices as well as ones that look and feel different from the existing models to help set them apart from their peers. From the stunning introduction of the retina display to the increased security and cool factor of Touch ID, Apple fans love owning the new hotness. Come this fall, I’m willing to bet a big part of the “heat” won’t be what Apple has added, but rather what they’ve removed – the bezel.

FOX 8 Profiles The Iconfactory

If you’ve ever wondered just what I do at my day job, then this awesome 2 minute profile of the Iconfactory explains it pretty darned well. We were proud to be considered for WGHP’s “Made in North Carolina” series broadcast right here in the Triad. The goal of the series is to highlight companies that you may not realize are in NC, but that make things you know and use every day.

I didn’t realize that Texas Pete or Crest Toothpaste were made in North Carolina, so its fun to see just what the good folks of the Tarheel state are up to. Stewart Pittman of Fox 8 came by this past Monday and interviewed us to find out more about what we do and how we got started. The resulting segment pretty much nails what goes on at the Iconfactory each and every day. Stewart said he had a blast filming our office with all our toys we have on hand to keep our creativity up, and I think that comes out in the video. If you didn’t know better, you’d think we design toys instead of icons for a living. Our thanks go out to Stewart and everyone at Fox 8 for having us, we had loads of fun.

UPDATE: I’ve gone ahead and put up a better version of the video over at Vimeo that includes the Fox 8 intro and outro bumpers. Enjoy!

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Serenity Now!

To say things have been a little hectic at work lately would be an understatement. For the past several months, we’ve all been working hard to get you-know-what for the iPhone in ship shape. With the impending launch of the App Store, all of us have had our hands full and then some. In the midst of this massive effort, this 4th of July weekend, David and I travel to New York City to give a talk at the ICON5 Illustration Conference at the invitation of our friend and fellow artist, Von Glitschka. I can’t remember the last time I flew on a holiday and I can only imagine the travel nightmares that await us. My iPhone will be good and charged and packed with plenty of episodes of Futurama and Deep Space Nine.

Then there’s the little matter of day-to-day work at the factory. We’ve been snowed under at the office for months with a huge project that has kept us all busy every minute of every day. Having constant work is great, but it also makes it difficult to focus on internal projects like [REDACTED] and certain freeware releases that were only supposed to go on for a month, but due to forces outside our control, inevitably stretched into the future. If we could just get the R&D lab to perfect that cloning machine they’ve been teasing us with, everything would be peachy. However, as of this writing, there’s no word yet. Those bastards.

Somehow in the middle of all this madness, the gang at the Iconfactory managed to pull off an elegant punking of our dear friend and co-worker, Craig Hockenberry. See, back at WWDC Mr. Hockenberry came away with an ADA for his incredible work on Twitterrific for the iPhone and being the gracious man he is, he let Corey bring it back to North Carolina so the rest of us could get a fleeting glimpse of the “cube” before its return to Laguna Beach. Well, we thought it would be fun to create our own DIY ADA and mail that back to him just for kicks. We documented the creation process which you can find on the Iconfactory’s Flickr page. Needless to say the prank succeeded in putting a big smile on Craig’s face while relieving some stress around the office.

The good part of all this mayhem is that it keeps life interesting. There’s always a new challenge on the horizon, be it software, freeware or paying projects. Believe it or not, client work can sometimes provide a respite every now and then from the pressures we end up imposing on ourselves. Personally, if I can just get through July, I think I’l be just fine. Serenity now! Serenity now!