Ollie Flies Free(mium)
Today marks a new beginning for Twitterrific, the venerable third party Twitter client from the Iconfactory. Today we’re announcing the app is now free to download from it’s normal price of $2.99. We’ve added several in-app purchases to the app to help cover the cost of push notifications and tweet translation, but the bulk of the revenue to continue development will now come from Deck Network ads that will appear above the timeline. Twitterrific has been available in the App Store since day one and we’ve experimented with both paid and free revenue models. Why are we returning to the freemium model now? Simply put, we’re hoping that by making the app free to download and use, we’ll get Twitterrific into the hands of thousands more people and those additional users will help support development via the increased ad revenue far into the future. The best part is that thanks to new App Store receipt handling in iOS 7, existing paid users are grandfathered into the new model and don’t have to restore any purchases. The app, with all it’s features, just works.
There are lots of risks with moving to this type of revenue model, but version 4 of Twitterrific was by far our most successful and that version was supported by ad revenue from The Deck. No doubt levels of support will increase dramatically for us but that’s part of the trade-off of having successful, thriving software. I’m also personally curious to see if moving to the free model and increasing the app’s downloads by at least 1 or 2 orders of magnitude will improve Twitterrific’s search results in the App Store. Having the very first 3rd party Twitter app in the App Store returned after non-twitter clients in a search has never seemed right to me. If you’ve never tried Twitterrific in the past, there’s no reason left not to give it a go now and we also hope you’ll help us spread the word!
Any numbers to share after 2 days? Did downloads shoot up by a large number after the switch to free?
Eric, they did indeed shoot up. In fact, after 3 days of going free we more than doubled the user base of existing paid Twitterrific 5 users. Hopefully this will all help translate into some good ad revenue. So far, so good!
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