So like millions of Americans, I went to see PIXAR & Disney’s latest animated film, WALL•E this weekend. For those of you living under a rock, the film tells the tale of a brave little robot who is left to clean up the Earth after mankind dumps so much trash that he can’t live here anymore. Adventure, romance and of course humor ensue for the tiny bot with a Johnny 5 complex.
Reviews from critics and the movie-going public have been overwhelmingly favorable, and it’s easy to see why. Behind the futuristic facade of WALL•E lies basically a love story between WALL•E himself and the angelic EVE. The story also cleverly taps into an topical issue that is sure to raise the ire of some of the more conservative audience members – environmentalism.
Back in August of 2007, I wrote a post about PIXAR’s advanced PR for the film, via the Buy n Large viral website. Buy n Large is the company responsible for the vast consumerism that ultimately makes the Earth uninhabitable to the human race in the film. The message in WALL•E is clear – if things keep going the way they’re going, we won’t have a planet left to live on. This moral imperative is one of the major plot points of the film, and I’m betting it won’t be very long until we see right-wingers railing against Disney and PIXAR for “green propaganda”.
I’m willing to bet that by no later than this Wednesday, Michelle Malkin, Bill O’Reilly, Neil Boortz or some other misguided blowhard will do their best to alter WALL•E’s portrayal as lovable protagonist to that of a mechanized propaganda bot intent on brainwashing your kids. Rest assured it will happen, and when it does, I’ll update this post with which offender was first to pull the trigger.
In the end, nothing these people can say will diminish the movie’s endearing success. WALL•E is nothing short of an animated masterpiece that has its heart and message in exactly the right place. There is plenty of emotion and humor to keep audience goers smiling and parents safely content. And if kids get interested in recycling or gardening, let’s just say it wouldn’t be the end of the world.
UPDATE: Here’s a tweet that illustrates what I’m talking about. It’s starting.
UPDATE II: DING! DING! We have a winner, or rather a big, fat ignorant loser… in the form of everybody’s favorite shill from CNN, Glenn Beck. Think Progress has more too boot. To quote Weird Al, “Man, I hate it when I’m right.”