With the news yesterday that NBC wanted to experiment with raising prices on iTunes, and asked for a cut of Apple’s massive iPod revenue, I thought I would voice my thoughts over at NBC’s newly beta Hulu site. As Corey pointed out to me this morning, NBC’s “slice” of the iPod revenue is the network getting their shows on the portable player in the first place. They are not entitled to profits from the sales of the hardware itself. Despite what Bill and Ballmer have done. Here’s my comment over at Hulu’s blog:
“So $15 Million dollars wasn’t enough for you guys from iTunes last year huh? What was the amount you were making for your shows online before iTunes came along? Oh yeah, right. Zero. Your vision is shortsighted, greedy and anti-customer.
If I can’t view your shows on my iPod or iPhone, can only see the last 5 episodes of something, can’t watch them outside the US, have to watch ads and need flash, then I’d say this grand experiment is a massive failure. Too bad too because I like your content, but I’ll never buy another NBC/U DVD. Ever.”
I meant that last bit. Mindy and I bought the first season of Heroes on DVD because I had missed it first time around. Although it’s tempting to buy season 2 when it eventually comes out, until NBC comes back to iTunes, I won’t be forking over any more money to Zucker and company. If you feel the same way, I suggest you head on over to Hulu and let your thoughts be known. Judging from the comments already posted, we’re not alone.
UPDATE: Upon further reflection, anyone wanna take a guess as to why the final season of NBC/Universal’s ‘Battlestar Galactica’ is being delayed until April instead of its planned January airing? Could it be that NBC/U wants Galactica to be their flagship show when Hulu leaves beta? Could be rabbit. Could be.