We’re not so concerned about personal sites like blogs, we’re more looking for commercial sites that use the logo. No worries.

- Joseph Crawford

An identity transference syndrome it’s what’s going on, what happened and what happens with Apple© and the Mac community, and let me explain this…

- The “made easier”, the “introducing…” and the “rethinked” are all “slogans” from Apple. And there’s always a new small-application that uses it.
- The Myriad font was originally used by Apple© when it replaced the Old Gatineau condensed font. And then again, the Mac community started to use it.
- And all of the new web2.0 effects (shadow, reflect, refraction, glass, candy etc.) were adopted from the Apple new “look and feel” introduced with it’s new OS a few years ago.

What happened with “twitter” it’s way different IMO. Happened that “twitter” is a logotype, which lacks (indeed) of an “isotype” (image/icon). The very first cool app for Twitter was released by Iconfactory©, which made a new concept for the Twitter’s service name. As we all know an image could be much easier to identify than an word/name or font. That’s why Microsoft is using Segoe UI for it’s new “Vista” look and feel and not Myriad like Apple©. But wait… is there any difference between those two very-similar-fonts? There are, but believe me, the end “user” (understood as “opposite” of “designer geek”) will not notice them.

Happened that it’s way too much easier for the public to think about a blue bird when it thinks of “twitter” , rathen thank thinkin’ of… wait… was it Helvetica rounded again used in the “original” Twitter logotype? I guess so… I agree with Ged, the “twitter” logotype isn’t poor, but it’s well, a little bit memorable.

It’s extremely interesting what’s happening, but it’s not negative. It’s a process of “creating” an “identity” (which Twitter hasn’t developed yet – or at least strongly) but not stealing or transferring from one place to another. No matter how made first what, now the “twitter” community is “related” and doomed (well that’s a little bit tragic to a bird (a blue one), and THAT is what it take to buil an identity!

They’re all similar (but different at the same time), and they’re all related: twitter, Iconfactory, twitbin, twiteroo and of course, Silvestre… which is the one character missing in this whole identity debate but who cares? if they are all part of the same thing which is constantly growing and still taking shape (the shape of a bird, to be redundant).

Saludos from Argentina! > Antonio.

As far as corporate identity goes, I can’t speak to their plans or future direction. I simply watched a bunch of blue birds cropping up in Twitter software releases and on the web and though it merited a blog post. Hope this helps.